Eat Better. Eat Bison.

Healthy bison meat, sustainably grass-raised in Canada. No hormones, no antibiotics – just pure nutritious protein.

You Asked Us

Is bison meat better for me than beef?

Bison is a leaner protein than beef and may be a healthier choice if you’re looking to maximize your nutritional benefit while reducing your calorie or fat intake. Bison is a great choice for Keto-friendly diets—it has nearly 25% fewer calories than beef and is lower in total and saturated fat. Both are good sources of iron, zinc phosphorus, niacin, selenium, and vitamins B6 and B12, although bison is higher in iron and Omega 3s.

Where are your bison raised?

Our bison are grown and raised by Canadian producers on over 9,000 acres of native grasslands in Western Canada. We have two ranches in Saskatchewan and one in Manitoba that are owned and managed by our producer/partner Doug Griller, a third-generation rancher. When required, we also work with select producers in Western Canada that manage/govern their operations under the same guidelines and attention to environmental practices as Noble.

What does bison meat taste like?

We think it tastes great! Bison meat is slightly richer and sweeter than beef and has a smoother mouthfeel, or texture, because of the leanness. Bison and beef have a similar enough flavour that it doesn’t take an adventurous palate to give it a try. In fact, depending on the recipe, it might be difficult to taste the difference. You can substitute bison in most recipes that call for ground beef, chicken or turkey.

Where can I buy bison products?

To the hospitality industry, Noble Premium Bison is available through wholesalers. For consumers who want to enjoy bison at home, you can buy Noble Premium Extra Lean Ground Bison at Costco locations in Western Canada, Ottawa, Quebec and the Atlantic Provinces. You’ll find our Noble Premium Bison Grilling Steaks, Marinating Steak, Steak Cubes and Lean Ground at the fresh meat counter at Sobeys across Canada, and in Western Canada at Federated Co-op, Calgary Co-op, Safeway, Thrifty Foods and select IGA stores. See our Retail Stores in Canada page to find a store near you.

Are your bison given antibiotics or hormones?

Never. Regulations and industry standards don’t allow the use of hormones in bison. As well, Noble Premium Bison are grass-raised without the use of antibiotics and finished for a short period of time on a free choice of grains. Our products contain no additives which means you enjoy 100% pure protein.

A Cut Above

Hand carved to the same high quality each and every time. Put Noble Premium Bison in your meat counter and on your menu.


Grass-raised on the Canadian prairies, when you buy Noble, you’re buying meat that’s healthy for you and good for the planet.

What Our Customers Are Saying


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