Regenerative ranching to heal the planet

Bison—the meat to eat

The trend towards buying products that are sustainably raised continues to grow. But what does ‘regenerative ranching’ mean? Universally called ‘regenerative agriculture’, this promising methodology promotes multiple practices aimed at building soil health that can improve agricultural lands and ultimately sequester more carbon. Through their natural grazing patterns, bison are regenerative by nature, playing an essential role in restoring the grassland they graze on.

Measuring What Matters

At Noble Premium Bison, caring for the land has always been at the heart of what we do. We’ve been practicing regenerative ranching for decades—working with nature, not against it—to keep our grasslands healthy and thriving. In 2021, we took that commitment a step further by partnering with Land to Market using their Ecological Outcome Verification (EOV^TM) protocols to give us the tools to measure how our land and ecosystems are improving, year after year.

Land to Market is a global leader in regenerative agriculture, connecting brands and producers who are actively improving the health of the planet. Through our partnership, we’re able to put science behind what ranchers have known for generations—that healthy soil means healthy everything. Their EOV protocols track real environmental outcomes like soil health, biodiversity, and water retention, helping us see exactly how our regenerative practices are making a difference on the ground.

Those measurements confirm what we see every day: when bison graze the way nature intended, the land responds—healthier soils, stronger grasses, and the return of birds, pollinators, and native plants that all play a vital role in a thriving prairie ecosystem.

What does EOV measure?

EOV provides a holistic assessment of ecosystem health, evaluating both leading indicators found aboveground and lagging indicators found both above and below. Each indicator tells us something about the four different ecosystem processes and how they’re functioning, providing actionable insights that ensure continuous regeneration year-over-year.

A Good Food Story

From our Pastures to your Plate

When you choose Noble Premium Bison, you’re choosing food raised with care from the ground up. Our bison roam wide-open Canadian grasslands, grazing naturally to restore soil, strengthen native grasses, and boost biodiversity. Through Land to Market’s Ecological Outcome Verification (EOV) program, we can measure these improvements year after year — real evidence that healthy bison mean healthy land. When the land is thriving, so are the bison — a full-circle connection that results in better food for you and your family.

Connect with your Customers

For retailers, Noble Premium Bison offers more than premium quality — it brings value and purpose to your meat case. As Canada’s first bison producer using Land to Market’s EOV protocols, we can share real data showing how regenerative ranching benefits the land, supports animal welfare, and builds a more sustainable future for Canadian agriculture. It’s a story customers care about — one that adds meaning to your shelves, strengthens your sustainability message, and connects your brand to a growing movement toward nutritious food that’s good for the planet, too.

Serve Food with a Purpose

For chefs and restaurateurs, Noble Premium Bison offers more than exceptional flavour — it connects you to the land your ingredients come from. Our bison graze on regenerative Canadian grasslands, and Land to Market’s EOV science helps us track how those landscapes improve each year. From healthy soil to healthy herds, every Noble Premium Bison cut tells a story of balance between nature and nourishment. Choosing Noble means serving meat that’s lean, nutrient-dense, and part of a movement toward good food that does good — for the land, the bison, and the guests you welcome to your table.