Culture of Care: Understanding Bison

At Noble, we operate under a philosophy of respect to our land and animals. We call this practice our ‘culture of care’. We follow the Code of Practice for the Care and Handling of Bison as developed by the Canadian Bison Association, which was developed with respect for, and the understanding of, the wild nature of bison. It reflects available scientific research, both bison-specific and research undertaken in other livestock and wild species.

What does raising our animals within a culture of care mean to us? At Noble, it means:

• Understanding our animals and their environment so we can care for them in the best way possible—with minimal stress and maximum benefit to both animal and habitat
• Monitoring the animals from a distance so as not to disrupt their natural grazing, herding and reproduction habits
• Training everyone who works on our ranch and with our bison to know when an animal is in distress or needs medical attention
• Ensuring we give as much back to the land as we take by never overgrazing and constantly moving the herds so the grassland can regenerate
• Honouring how the bison behave in their natural environment and moving the animals in a way that works best for them
• Practicing humane handling and harvesting guidelines developed by Dr. Temple Grandin, right down to how our processing facility is constructed

At Noble, we believe in full transparency. We want to show our customers where our bison are born and raised, the Canadian grasslands they graze on, and how we’re making sure they both continue to thrive.