Wholesale in Canada and Europe

Get the bison advantage

Noble Premium Bison has been supplying ranch-raised Canadian bison meat to the hospitality industry in Canada and Europe since we introduced our brand in 2016. After launching Noble at retail stores across Canada in 2019, sales of bison meat have grown almost 200%. Seems like bison is becoming the meat to beat!

Put bison on the menu

We offer dozens of premium cuts of meat, generated from industry standard specs set by the North American Meat Producers (NAMP). For best taste and colour, we always air dry our meat, and hand carve our cuts to the same premium standard each and every time. From classic cuts like the Tomahawk, Ribeye and Tenderloin bison steaks to creative cuts like the Flat Iron, Tri-Tip and Flank steak, we guarantee product that is handled with the utmost care for safety and quality. For high volume orders, we offer a custom service for chefs and retailers who require a spec unique to your business.

Make your meat sales sizzle

Did you know? According to Nielsen, sales of fresh bison meat at retail across Canada grew almost 200% in 2020. No longer a curiosity, bison has become the ‘meat to beat’ at retail.

Some of the top Food Trends for Consumers in 2021 are:

  • cooking at home
  • eating healthier food
  • sourcing sustainably minded products
  • trying wild and game meats
  • being adventurous with ingredients

Noble Premium Bison has everything your customers want in healthy meat—and nothing they don’t. Those savvy consumers will be looking for products that:

  • make cooking at home more interesting
  • provide extra nutritional value when it comes to health
  • have a good sustainability story
  • are raised humanely without harm to the environment
  • have no antibiotics or added hormones

Contact us for information on our brand, our products, and how we can help you put bison on the shelf and on the menu today.

Meet us at ANUGA—the leading global food fair for the food and beverage industry! October 9 – 13 in Cologne Germany: Hall 6.1 – Stand E050 E058.