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Bison – the New Frontier for Sustainable Protein

Bison – the New Frontier for Sustainable Protein

Ranch raised on Canadian grasslands

The noble bison was once the most iconic and important herbivore of Canada’s great prairies.

Their instinctual grazing habits were foundational to the health of our grasslands, and with that ecosystem now endangered, bison are becoming the new frontier in regenerative ranching. Bison teach us a lot about the land they graze on, setting the standard for best practices in how we raise animals without harm to the environment. With care and consideration, bison herd numbers are increasing, positively impacting the Canadian grasslands and ecosystem.

Many of today’s domestic cattle ranchers, concerned about degraded pasture lands, attempt to replicate with cattle what bison herds once did across North America naturally. Cattle are kept in tight, dense herds and frequently moved (sometimes multiple times a day), just like bison do by instinct.

While these new efforts to manage cattle to ‘graze like bison’ are helping restore domestic cattle rangeland, cows still aren’t nearly as well suited to the job as bison are. There is a good reason why bison are often referred to as nature’s cultivators – it is the role bison evolved to fill.

Eating bison meat for your health

The health of our planet isn’t the only reason bison are considered to be the new frontier for sustainable protein.

Chef and consumer interest in heritage meat like bison that is grass-raised sustainably has started to grow. That’s because bison meat is a healthy choice for consumers looking to optimize the nutrient density of the meat they eat, while reducing their calorie or fat intake. Bison is a lean protein, with fewer calories than beef because it lacks the marbling common in beef cuts.

Meat, especially red meat like beef and bison, and the consumption of animal fats has long been vilified for contributing to heart disease. However, many nutritionists are pushing back on that theory, arguing that replacing whole foods, lean proteins and healthy animal fats with more carbohydrates, grains, processed foods and sugar, has increased heart disease as well as many other diet-related disorders like obesity and diabetes.

“It’s not meat, it’s the meat you eat. Red meat isn’t the culprit, argue nutritionists like Diana Rodgers, in her movie, Sacred Cow. Lean, natural (grass-raised) red meat is a critical component of human nutrition.”

Diana Rodgers, RD Nutritionist, Author and Filmmaker

Meanwhile, bison is a very nutrient-dense protein. As a lean wild meat, bison has fewer calories than beef, depending on the cut, and is lower in total and saturated fat. Bison is a good source of iron, zinc, phosphorus, niacin, selenium and vitamins B6 and B12. Bison meat is high in iron and omega-3 fats; studies have shown that grass-raised bison has a healthier omega-6 to omega-3 ratio. Bison also has less fat, calories and cholesterol than many other protein sources, including chicken, turkey and lean pork.

Bison nutrient comparison

Bison aren’t given hormones and rarely antibiotics

More and more, consumers want to know what goes into the food they eat, and for good reason. Meat that comes from animals raised in their natural environment, with minimal intervention and inputs, is not only better for the animal, it’s better for us. Another reason why Noble Premium Bison is becoming the meat to eat.

Bison are never given growth hormones and rarely antibiotics, as domestic cattle often are. Many bison ranchers don’t even need to de-worm their bison herds, or do so rarely. In the domestic beef industry, hormones are often given to cattle to encourage their growth, whereas in Canada, hormone use is not allowed in raising bison.

Bison are a healthy species and rarely need antibiotics. This is partly due to their natural constitution and because they’re raised naturally on open rangeland – not crammed together in a commercial feedlot. At Noble, we don’t use antibiotics except in cases of need where it would be inhumane to not administer them. Animals that do receive antibiotics are moved out of the bison meat program.

From farmers markets to fresh meat counters across Canada

Chefs in Canada and Europe have long touted the taste and nutritional benefits of Canadian grass-raised bison meat, including premium cuts on their menus to their customers delight. However, for consumers, bison meat was once only available directly from bison ranchers, farmers markets or specialty butchers.

Noble Premium Bison has changed all that, offering a range of bison products to consumers at retail across Canada. In 2020 alone, sales of bison meat increased in Canada almost 200%. Bison as a sustainable, healthy protein is making its way into the hands of home chefs and grillmasters from Vancouver to Newfoundland. A new frontier indeed.

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noblepremiumbison

Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
Chefs! Get the advantage with #creativecuts from N Chefs! Get the advantage with #creativecuts from Noble Premium Bison!
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The Noble Premium Bison Flank is one of many under-utilized whole muscle cuts that has intense flavour and yields great taste every time. Super versatile, as shown in this delicious #rouladen, the bison #flank can offer intrigue and increased profitability to your bottom line #elevatetheplate
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When it comes to premium bison, know your supplier. At Noble, we’ve worked hard to develop the very best practices that ensure the safety and quality of the bison products we sell, and are committed to a culture of care all along the supply chain.
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To find out how we can help put the best premium Canadian bison on your menu, contact us at info@noblepremiumbison.ca
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #pastureraised #sustainableproducts #bison #regenerativebynature #noantibiotics #nohormones #cdnag #hospitality #catering #chefs #topchefs #chefsofinstagram #restaurantlife
With the rising cost of food, we’re all more dis With the rising cost of food, we’re all more discerning about what we put in our shopping cart. Knowing who’s behind the products we buy, and what goes into making them, helps us make informed decisions.
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As part of our ongoing bison story, we’re introducing our clients, chefs and customers to some of the dedicated producers behind our product. Like Keegan Kitzul.
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Keegan may be one of our youngest bison producers but he’s by no means wet behind the ears. A fifth generation farmer, Keegan is taking the knowledge and experience of his parents and grandparents before him, and applying it to his business of growing crops and raising bison.
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Visit our blog to read more about our Canadian producers, and how they’re raising bison with care for the animal and the planet. Link in Bio or go to 
https://noblepremiumbison.com/meet-noble/blog/bison-producer-keegan-kitzul/
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#noblepremiumbison #canadianbison #cdnag #bisonproducers #canadianfarmers #farmfamilies #regenerativeranching #bison #regenerativebynature #NaturesOriginalPlantBasedProtein #grasslands #pastureraised @canadianbisonassociation
There’s a new kid in town - Blair’s Bison Burg There’s a new kid in town - Blair’s Bison Burger featuring you guessed it - Noble Premium Ground Bison! And topped with a bacon onion blueberry jam made in house + Swiss cheese 😋 Go get one and #eatbettereatbison 💯
Congratulations @travelling_girl98 🎉 You've got Congratulations @travelling_girl98 🎉 You've got a BIG BOX of BISON coming your way!
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We can't get over how many of you love bison, want to try bison, or are already Noble Premium Bison fans! We appreciate the support so much, and so do our Canadian farming families 😀 Thanks to all who entered our first #bison Giveaway of 2023 and be sure watch for the next one! #eatbettereatbison
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#noblepremiumbison #canadianbison #themeat2eat #healthyprotein #eatwellbewell #bisonrecipes #grassraised #sustainableproduct #maddieandkiki #bbqfamily #grillmasters #bbqlife @maddieandkiki
We like to look at the humble meatball as a one bi We like to look at the humble meatball as a one bite wonder!
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It doesn't get much easier than #meatballs to make a meal fit for a king! 👑 You can dress 'em up for a fancy party or stuff 'em in a sub for a fast meal on the go. And if you make 'em with #bison, you've got yourself a winning combo of nutrition AND taste! #eatbettereatbison
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Find our Lean Ground @sobeys across Canada and our Extra Lean Ground exclusively @costco_canada. Visit Where-to-Buy for all our retailers and get your bison on! 
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#noblepremiumbison #canadianbison #meatballmonday #bisonrecipes #easymeals #bisonmeat #themeat2eat #healthyprotein #ketomeals #kidfriendlyfood #nextlevelnutrition #healthysnackfood #sustainableproducts
Coast to coast, our customers know there's more to Coast to coast, our customers know there's more to bison than great taste!🌾🌎
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Compared to many other proteins, bison meat is more nutritionally dense. And we know every bite counts when it comes to fuelling your body! Raised without hormones or antibiotics, while regenerating the grasslands they graze on...now that's a #goodfoodstory
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #healthyprotein #bison #grassraised #ranchtoplate #sustainableproducts #eatwellbewell #nutritiousfood
Who wants some tasty Bison and Barley Soup for din Who wants some tasty Bison and Barley Soup for dinner? #comfortfood
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Get cookin' with Canada's Favourite Female Grillmasters @maddieandkiki 😀 This economical recipe features our Bison Steak Cubes – a perfect way to stretch your meal budget without compromising on taste or nutrition! #eatbettereatbison
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You can find all this great recipes on our website, along with where to buy our grass-raised sustainable products #recipesonline
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#canadianbison #noblepremiumbison #bisonmeat #themeat2eat #regenerativebynature #eatwellbewell #soupsisters #whatscooking #easymeals #healthyprotein #maddieandkiki
Hello 2023! Who wants to WIN some NOBLE PREMIUM BI Hello 2023! Who wants to WIN some NOBLE PREMIUM BISON?! 
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Here's to a new year and new ways to eat a little #healthier - with bison! Raised naturally on Canada's grassland, bison meat is loaded with nutrients your body needs, and nothing you don't! All our #sustainableproducts are free of hormones, antibiotics and additives 😀 #eatbettereatbison
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We love putting our great tasting products on your table, so ENTER now! Here's how:
👉 FOLLOW @noblepremiumbison and @maddieandkiki (Canada's top female grillmasters who LOVE to cook bison)
👉 LIKE this post and TAG 2 friends who need some Noble Premium Bison NOW!
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Giveaway closes on January 31, 2023. Valid for Canadian residents ONLY. This contest is in no way affiliated with Instagram Inc. Must be 18 years of age or older to enter. Winner will be contacted via DM.
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#canadianbison #noblepremiumbison #bisonmeat #bison #themeat2eat #regenerativebynature #grassraised #healthyprotein #onthegrill #bbqfamily #bbqlife #maddieandkiki #grillmasters
It’s Monday y’all…let’s make some #meatbal It’s Monday y’all…let’s make some #meatballs! Start with Noble Premium Lean or Extra Lean Ground Bison, your favourite recipe, and get rollin’ #eatbettereatbison
New year, new recipes! And this bison biriyani is New year, new recipes! And this bison biriyani is definitely labour you’ll love🧡
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Don’t be put off by all the steps - we guarantee the work will be worth it! The easiest part is starting with #noblepremiumbison steak cubes and the best part is the smiles around your table 😋
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Find the recipe online, along with loads of other ways to #eatbettereatbison
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#canadianbison #bison #bisonmeat #themeat2eat #eatwellbewell #biriyani #biryani #bisonrecipes #recipesonline #maddieandkiki
Check all the boxes - with Noble Premium Bison!
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✅ Ranch raised on grass
✅ No hormones, antibiotics or additives
✅ High in iron, nutrient-dense
✅ Never frozen, always fresh
✅ Rich taste, not gamey
✅ Sustainable products
✅ Available at retail across Canada
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Looking to shop for products that are good for you, and the planet? Try bison, nature’s original plant based protein 🌾 To find our products, visit Where-Buy on our website for a retailer nearest you #regenerativebynature 
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#noblepremiumbison #canadianbison #bison #bisonmeat #eatbettereatbison #themeat2eatandsavetheplanet #grassraised #allnatural #cdnag #canadianfarmers
Monday means it’s prime time for some #meatloaf Monday means it’s prime time for some #meatloaf 🤗
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Can you believe we don’t have a recipe for bison meatloaf on our website ?! #sad
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We’ve got meat pies #meatballs and even mini sloppy joes! But nothing for meatloaf - only one of the most classic of comfort foods ever concocted!
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So if you’ve got a sworn to secrecy family recipe passed down from generation to generation that you think would work great with ground bison, we’re all ears! And we promise not to tell grandma 😉
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#noblepremiumbison #canadianbison #themeat2eat #pureprotein #bison #leanmeat #grassraised #ranchtotable #bisonrecipes #eatbettereatbison @sobeys @costco_canada @longosmarkets @safewaycanada
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