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Thinking sustainably has never been more important

Thinking sustainably has never been more important

In a Consumer Index Survey conducted in 2021 by Ernst & Young, 61% of Canadian consumers said they will pay more attention to the environmental impact of what they consume. 64% of respondents intend to focus more on the value they get for their money, which is why communicating the high nutritional and environmental value inherent in bison meat is so important to Noble.   

We like to call bison a ‘good food story’ and in 2021, we produced three video vignettes to get that important message across to consumers. As part of our commitment to supporting our retailers and the bison industry in Canada, we focussed on where our bison are raised, how we raise them, and why it’s important to us as producers – and as a brand – to raise our animals without harm to the environment.

Consumers want to know what goes into the food they eat, and for good reason. Meat that comes from animals raised in their natural environment, with minimal intervention and inputs, is not only better for the animal, it’s better for us. Another reason why bison meat, and brands like Noble Premium Bison, is becoming the meat to eat.

The health of our planet isn’t the only reason bison is considered the meat to eat in a ‘sustainavore’ diet.

Chef and consumer interest in heritage meat like bison that is pasture-raised has started to grow. That’s because bison meat is a healthy choice for consumers looking to optimize the nutrient density of the meat they eat, while reducing their calorie or fat intake. More and more, bison is becoming known as a lean protein, with fewer calories than beef because it lacks the marbling common in beef cuts, and is lower in total and saturated fat. Making the nutritional and sustainability story of bison accessible to consumers is key to communicating the value of bison meat as a protein.

Meat, especially red meat like beef and bison, and the consumption of animal fats has long been vilified for contributing to heart disease. However, many nutritionists are pushing back on that theory, arguing that replacing whole foods, lean proteins and healthy animal fats with more carbohydrates, grains, processed foods and sugar, has increased heart disease as well as many other diet-related disorders like obesity and diabetes.

Red meat isn’t the culprit, argue science-based advocates and nutritionists like Diana Rodgers. In her movie, ‘Sacred Cow,’ Diana argues that it’s not meat, but rather, the type of meat we eat. Lean, natural (pasture-raised) red meat is a critical component of human nutrition, and Noble continues to spread that nutritional message through infographics, science-based news stories and collaborations with nutritionists and dieticians. More needs to be done to acquire relevant nutritional data, particularly with respect to the effect on Omega 3 content when grass finishing bison, but once that information is available, Noble will share it with retailers and consumers.

From Farmers Markets to Fresh Meat Counters across Canada

Chefs in Canada and Europe have long touted the taste and nutritional benefits of Canadian grass-raised bison meat, including premium cuts on their menus to their customers delight. However, for consumers in Canada, bison meat was at one time only available directly from bison ranchers, farmers markets or specialty butchers.

Noble Premium Bison has changed that landscape. Noble launched their products at retail in western Canada in February 2020. With the support of a dedicated and substantive social media marketing effort, recipe development and influencer campaigns with well-known chefs and grillmasters, retail stores across Canada got on board the bison train. In 2020 alone, sales of bison meat at retail increased almost 200%, with that upward trend in consumer interest continuing in 2021.  

Thinking sustainably has always been important to Noble, and it’s never been more important to consumers. By showing our customers that bison is not just healthy to eat but healthy for the planet too, they can make well informed decisions about the products they are buying and the brands they are supporting. And feel good that Canadian bison is meat made for a healthy planet.

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Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
So, what's the buzz with bison and regenerative ra So, what's the buzz with bison and regenerative ranching?
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The trend towards buying products that are sustainably raised continues to grow, and for good reason. Eating bison meat regenerates a healthy planet, restoring Canada’s grasslands and ensuring bison’s survival. But what does ‘regenerative ranching’ mean?
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Universally called “regenerative agriculture,” this promising agricultural methodology promotes multiple practices aimed at building soil health that can improve agricultural lands and ultimately sequester carbon. Grasslands are second only to Earth’s oceans in their ability to sequester carbon, and bison are helping them do that.
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To learn more, and meet some of our producers, visit our website at noblepremiumbison.com
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#noblepremiumbison #canadianbison #goodfoodstory #regenerativebynature #healthyplanet #soilhealth #grasslands #carboncapture #sustainableproducts #sustainableagriculture #climateheroes #eatbettereatbison #themeat2eat @canadianbisonassociation
It's not Hump Day! It's High Five the Home Chef Da It's not Hump Day! It's High Five the Home Chef Day!😀
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Put bison meat on the menu at your house, and get ready for some big smiles around the table. Bison meat is slightly sweeter and richer tasting than beef, but is cooked in much the same way. When grilling, just remember bison is leaner than beef so needs less time on the #bbq 🥩
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Check our website for Tips and Suggestion, as well as Recipes for all our tasty bison steaks, cubes and ground. Available at retail right across Canada 🇨🇦 Find a store nearest you on our Where-to-Buy link.
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#noblepremiumbison #canadianbison #bisonrecipes #pureprotein #grassraised #themeat2eat #healthymeat #eatbettereatbison #sustainableproducts #regenerativebynature #homechefs #grilling #bbqfamily
Don't wait for the Easter bison to tuck into these Don't wait for the Easter bison to tuck into these 'eggs' 😋
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Another deliciously creative recipe from Canada's Favourite Female Grillmasters and #bisonmeat lovers @maddieandkiki 👍 These Smoked Bison Scotch Eggs are a great way to use Lean or Extra Lean Ground bison - and what a protein hit! You'll find the recipe on our website, along with Where-to-Buy all our #sustainablyraised products across Canada 🇨🇦 #eatbettereatbison
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#noblepremiumbison #canadianbison #bisonrecipes #scotcheggs #groundmeat #bison #themeat2eat #healthyprotein #grassraised #hormonefree #antibioticfree #noadditives #pureprotein #maddieandkiki #onthegrill #bbqfamily
Follow your passion and never let anyone tell you Follow your passion and never let anyone tell you it can’t be done 💯
#internationalwomensday #womeninfood #cdnag
Time for some crunchy Bison taco supremes!! #tacot Time for some crunchy Bison taco supremes!! #tacotuesday
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These are as fun to eat as they are delicious! Head to @costco_canada for our new triple pack of Extra Lean Bison and you’ve got a taco party 🌮🌮🎉 Recipe on our website #eatbettereatbison
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#noblepremiumbison #canadianbison #bison #bisonrecipes #maddieandkiki #crunchytacos #tacotime #funfood #kidfriendlyfood #eatwellbewell #dieticianapproved
We raise bison because it's a good food story 🌎 We raise bison because it's a good food story 🌎🌾
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Noble's Canadian producers strongly support their local communities and economy. When you purchase our sustainable bison products, you're supporting those communities, and regenerative ranching too. #eatbettereatbison
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#noblepremiumbison #canadianbison #bison #regenerativebynature #cdnag #goodfoodstory #sustainableagriculture #grassraised #farmfamilies #eatwellbewell #themeat2eatforahealthyplanet
Sometimes you just feel like a great STEAK 😋 #e Sometimes you just feel like a great STEAK 😋 #eatbettereatbison
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We've got you covered! Our Bison Striploin, Top Sirloin, Ribeye and Inside Round are all available at retail right across Canada.🇨🇦
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Bison is #themeat2eat for a healthy planet. Our #bison are raised regeneratively on Canadian grasslands, without the use of hormones or antibiotics. Their natural grazing habits feed the soil which helps with both biodiversity and carbon capture. 🌾🌎
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But let's get back to that STEAK! Tasty, lean and nutritious, you'll find great recipes and tips on how to cook the perfect steak on our website – plus Where-to-Buy all our #sustainable products!
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#noblepremiumbison #canadianbison #bisonsteak #steak #getgrilling #bbqtime #bbqfamily #grillmasters #eatyourmeat #pureprotein #ketofriendlyfood #bisonrecipes #healthymeat #grassraised #regenerativebynature
CHEF TIP: The bison Tri-Tip will #ElevateThePlate CHEF TIP: The bison Tri-Tip will #ElevateThePlate and your bottom line!
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Named for its triangular shape, the tri-tip is a hidden gem from the bottom of the sirloin primal - with the same great flavour characteristics 😋
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From Back Ribs to Brisket, Tri-Tip to Teres Major, #chefs will love the advantage our Creative Cuts give you. These under-utilized bison cuts are a game changer, offering intrigue and increased profitability 💯 #eatbettereatbison
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Contact info@noblepremiumbison for more details on how you can put premium Canadian bison on the menu 🇨🇦
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#noblepremiumbison #canadianbison #hospitality #chefsofinstagram #topchefs #topchefcanada #catering #grillmasters #tritip #bisonmeat #themeat2eat #regenerativebynature
Who doesn’t love food on sticks?! Especially whe Who doesn’t love food on sticks?! Especially when it’s bison 💕
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We think everything tastes better when it’s served on a stick! Food that’s easy to make, fun to serve and SUPER tasty is a winner at our house 💯 
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Head to our website for loads of great recipes plus Where -To-Buy our #sustainablyraised bison products 🇨🇦
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#noblepremiumbison #canadianbison #eatbettereatbison #themeat2eat #grassraised #hearthealthy #pureprotein #bisonrecipes #meatballmonday #healthyfastfood #familymeals
Man, is it stew season! Elevate a real classic com Man, is it stew season! Elevate a real classic comfort food - with bison!
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Substitute bison for beef in your next pot of stew, and elevate the taste and nutrition factor 😋 You can’t go wrong with a big bowl of stew on a cold winter day - and we’ve got some great recipes on our website to get you started.
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All our sustainable grass raised #bison products are available at the fresh meat counter at retailers across Canada🇨🇦Visit Where-to-Buy at noblepremiumbison.com
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#noblepremiumbison #canadianbison #bisonstew #stew #steakcubes #comfortfood #elevatetheplate #eatbettereatbison #themeat2eat #pastureraised #winterfood #bisonrecipes #ellegourmet
Smoked Mac & Cheese Stuffed Bison Meatloaf! Who’ Smoked Mac & Cheese Stuffed Bison Meatloaf! Who’s in?
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We ❤️ mac & cheese! We ❤️ meatloaf! So why not put those two classic comfort foods together?
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Join our other dynamic duo @maddieandkiki for a spirited how-to on this amazing recipe made with - you guessed it - Noble Premium Bison!
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And now with our tri-pack of Extra Lean Ground in the fresh meat case @costco_canada you can make meatloaf for the whole darn family 🤗
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#noblepremiumbison #canadianbison #bison #themeat2eat #bisonrecipes #meatloaf #macncheese #bisonmeatloaf #comfortfoods #familymeals #foodforacrowd #budgetmeals #smokergrill #onthegrill #maddieandkiki
The wait is over…Congratulations @alisapetrisch The wait is over…Congratulations @alisapetrisch 🎉 You're the winner of this month's Big Box of Bison Giveaway! 
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What do we love? Hearing from all our customers about how much they enjoy our product! 
What don’t we love? Scammers who try to trick folks into thinking they are Noble Premium Bison!
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But we won’t let those imposters ruin our party, right?! So when you enter our Giveaway contests, remember…we will NEVER ask you to fill out a form, or send us money. If it seems sketchy, it probably is. 
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Thanks again to all of you who entered, and keep following us so you don't miss the next great bison Giveaway!
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#noblepremiumbison #maddieandkiki #bbqfamily #bisonmeat #bison #sustainableproducts #eatbettereatbison #themeat2eat #getgrilling #onthegrill #canadianbison #eatwellbewell #grassraised @maddieandkiki
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