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5 Reasons to Buy Bison and Why It May Be The Meat of The Future

5 Reasons to Buy Bison and Why It May Be The Meat of The Future

Guest Post featuring Chef Ben Kelly

Red Seal Chef, Caterer and Consultant with over 20 years of professional cooking experience. 

Noble Premium Bison is connecting with chefs and nutritionists to share the benefits of bison as a superior protein. In this post, Chef Ben talks about why bison just might be the meat of the future.

This post is sponsored by Noble Premium Bison. The opinions expressed in this post are strictly my own.

I first worked with Bison meat about twelve years ago at a small tapas-style restaurant in Halifax. We served it as a part of a trio of sliders, and I think I made Bison poutine as a special there too. At that time, I thought Bison was delicious but saw it as more of a novelty than a staple protein. Fast-forward four or five years, I am working in Montreal, and my chef has no interest in common ingredients. So, rather than serving beef, Bison became our go-to red meat. Not long after that, when I went to work in the Yukon, we served a Bison Short Rib that was to die for. What I realized from my experience with Bison in Montreal and the Yukon, was that it was not a novelty at all. Bison is a versatile, lean red meat, that just as easily fits on the dining table at home as it does on the menus of high-end restaurants.

The only problem I’ve had cooking Bison at home has been its availability. For a long time, it could only be bought through restaurant suppliers, or on occasion at specialty grocers. Luckily, it is now more widely available. You’ve probably seen it at your local Sobeys or Foodland. If you have seen at the store, you may have considered buying it, but you just weren’t sure. Well, today, I’m going to give you five reasons why you should buy it and why you will be happy that you did.

5. Lean Protein

The new Canadian Food Guide recommends Bison as a lean protein right up there with skinless chicken breast and wild game meats, and for a good reason. 100g of lean Bison has only 2.42g of fat compared to 8.09g of fat in the same amount of lean beef, and 9.66g of fat in the same amount of lean pork. In that same 100g of Bison, there is only 82mg of cholesterol compared to 86mg in the same amount of lean beef, pork and chicken. If keeping it lean and clean is your aim, Bison is one of the best choices that you can make. Figures taken from The Canadian Bison Association Website.

4. Lot’s of the Good Stuff

On top of being lean and low in cholesterol, Bison is high in Iron(3.42mg per 100g lean meat compared to 2.99mg – beef, 1.1mg – pork, 0.6mg – chicken, and .34mg -salmon), vitamin B12, B6, Niacin, and Zinc. The high iron levels make Bison an excellent choice for both men and women suffering from anemia. In 2018 Thehealthy.com(Part of Reader’s Digest) listed Bison as one of the13 Superfoods Every Healthy Woman Needs in Her Dietbecause women are more prone to anemia, and Bison offers a high iron, low-fat option to help combat this issue.

3. It’s Sustainable

Bison grazing on ranchlands

Canadian Bison are sustainably produced and contribute to the growth and bio-diversity of the land rather than taking away from it. Because almost all of a Bison’s nutritional needs can be met by *grazing on wild perennial grasses that grow Naturally in Canada,there is no need to load up the soil with chemical fertilizers. These natural grasslands would otherwise be used for monoculture farming, such as grain or soybeans. Some monoculture farms have even been converted to more bio-diverse Bison grazing lands.

It takes **between four to sixteen hectares to raise a Bison cow and her baby, which is quite a bit of grazing land. However, the Bison lives on, eats, and fertilizes these vast tracts of grasslands. Compare that to other commercial farming practices that keep animals in small spaces and grow their feed on monoculture farms. These monoculture growing operations require large volumes of land and chemical fertilizers to sustain them. Of course, the feed must also be transported from the farm to the animals.

**One final point is that Bison are raised without growth stimulants or hormones and are not regularly fed antibiotics.

  • *Taken from the Government of Canada Agriculture and Agri-Food webpage on Bison
  • **Taken from the Canadian Bison Association

2. It is delicious

If you like meat, you will like Bison. People describe the flavour of Bison meat as similar to beef but richer and slightly sweet. However, because Bison is so lean, it is important not to overcook it. It’s best that Bison not be cooked any more than medium. Of course, if you are using ground Bison, this is not an issue.

Some people may be concerned that Bison will have a gamey flavour similar to venison, I’ve never found this to the case. In my experience, Bison tastes like the best quality beef I’ve ever had. I find that Bison meat is more dense, rich, flavorful, and filling than beef.

1. You Already Know What To Do With It

You may be thinking to yourself,“This all sounds great, but what do I do with it?”. That’s a good question. But here’s the thing, you already know what to do with it. Let me ask you something; Have you ever cooked beef? If you said yes, that is your answer. You can cook the same recipes you’ve always used; just use Bison as the protein. It’s that simple.

Conclusion – Bison, The Meat of The Future.

I’ve worked with Bison in restaurants for over a decade, I’ve served it at private dinners, I’ve cooked it at home, and I have always enjoyed it. One thing that has struck over all these years is that Bison should be more popular than it is, but I think it is about to be. I believe that in the coming years, as people search more and more for sustainable foods, and leaner proteins, Bison will continue to grow in popularity. There is a trend that is gaining momentum, and with good reason, to eat higher quality meat in smaller portions. Due to its caloric density, and undeniable quality, Bison, is the perfect meat for this future dietary norm.

If you have seen Bison at the grocery store, thought about it, but ultimately walked by it because you didn’t know what to do with it or how it would taste, I hope that I’ve given you a reason to take a second look. I hope that you try it because I am confident that when you do, you’ll be happy that you did.


Noble Premium Bison Grilling and Marinating Steaks and Lean Ground bison are available fresh, across Canada, in the meat counter at Sobeys, and in Western Canada at Safeway, Thrifty Foods and select IGA stores. Visit Costco in Western Canada for our Extra Lean Ground bison. #eatbettereatbison

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Elevate the plate! With delicious Canadian bison m Elevate the plate! With delicious Canadian bison meat #noblepremiumbison
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Looking for ways to add intrigue to your menu offerings? From classic to creative, we've got dozens of hand carved cuts designed to make your menu unique!
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Get the Noble Advantage with premium bison meat raised on Canada's grasslands. For more information on how to put Noble Premium Bison on your menu, contact us at sales@noblepremiumbison.ca
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One of our favourite things are bison skewers! Super easy to make and you've got your meat and veg all in one go 💯 Delicious AND healthy, especially when you make them with lean, grass raised Canadian #bison from Noble. No growth hormones. No antibiotics. No additives 😋 #pureprotein
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Check out the recipes and Where-to-Buy portal online to find our #allnatural products at a retailer near you. #eatbettereatbison
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So many great ways to enjoy Canadian bison! #eatbe So many great ways to enjoy Canadian bison! #eatbettereatbison
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If you like beef, you'll love the taste of bison! It's slightly richer and sweeter, never gamey, and has a super lean, nutrient-dense profile. Check out all the great recipes on our website and get your bison on!Pasture-raised on Canadian grasslands without the use of antibiotics or growth hormones - now that's a #goodfoodstory
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#noblepremiumbison #canadianbison #bisonmeat #bison #regenerativebynature #themeat2eat #healthymeat #leanprotein #bisonrecipes #eatwellbewell @sobeys @longosmarkets @canadasafeway
Make the most of the meat you eat – make it biso Make the most of the meat you eat – make it bison! 🇨🇦
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One of the more nutrient-dense proteins you can buy, bison is also super lean, tastes delicious and is easy to prepare! We have so many great recipes on our website to get you started, and we add more every month. 😋 #bisonrecipes
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So what are you waiting for? Head to our Where-to-Buy portal on our website to find a retailer nearest you, and #eatbettereatbison
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#noblepremiumbison #canadianbison #themeat2eat #regenerativebynature #grassraised #nohormones #noantibiotics #goodfoodstory #recipesonline #bisonsteak #bison #eatwellbewell @sobeys @longosmarkets @costco_canada @safewaycanada
Fire up that grill @canadianbites 🥳💯 You’v Fire up that grill @canadianbites 🥳💯 You’ve got a BIG BOX of BISON comin’ your way!
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Congratulations!! Looks like you’re pretty savvy in the kitchen, but if you need any inspiration, check out all the amazing bison recipes on our website! We can’t wait to see what you cook up first, so be sure to tag us @noblepremiumbison!
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Once again, thanks to all of you who entered, and told us what you’d make with Noble Premium Bison! Seems like #bisonburgers win the popularity contest but ‘steak on the grill’ was a close second! Many of you said you’ve never tried bison meat so we’re hoping to change that! Bison is one tasty, nutritious protein - high in iron and vitamins, lower in fat, and raised sustainably on 🇨🇦 grasslands. #eatbettereatbison
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Stay tuned for the next BIG BOX of BISON GIVEAWAY 'cause #bbqseason is officially here! And in the meantime, head to @sobeys @longosmarkets @safewaycanada @costco_canada @thriftyfoods @bestofcalgaryfoods to find our premium Canadian bison!
👉https://noblepremiumbison.com/where-to-buy/
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#noblepremiumbison #canadianbison #healthymeat #themeat2eat #bisonmeat #bisonsteak #bisonburger #bbqtime #onthegrill #getgrilling #bbqfamily #grillmasters #grilling #grillen #steak #burgers #maddieandkiki @maddieandkiki
Know Your Bison Cuts: Striploin vs Top Sirloin #ea Know Your Bison Cuts: Striploin vs Top Sirloin #eatbettereatbison
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We often get asked, “What’s the difference between your bison Top Sirloin steak and the bison Striploin?" They're both cut from the ‘sirloin primal’ which is a large cut that allows for many types of steaks, but they are quite different.The Top Sirloin is a steak cut from the tender upper part of the sirloin. It’s leaner than the Striploin, and even though it’s not quite as tender, it’s a great tasting cut and very versatile. The Top Sirloin won’t say no to a marinade, and makes an economical choice for grilling, broiling or sautéing. 🔥
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The Striploin, also known as the New York Strip, is a steak cut from the front portion of the sirloin, known as the short loin. Some say it’s the perfect middle ground between a tenderloin and ribeye steak; more flavour than a tenderloin and not quite as pricey as a ribeye. A great value, the striploin is often seasoned simply – to let the taste shine through.💯
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Along with the Bison Ribeye, Noble Premium Bison grilling steaks make for a great eating experience - just keep your eye on the prize and don’t cook past Medium. We suggest Medium-Rare, let it rest, and slice against the grain for the best taste and texture 😋
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#noblepremiumbison #canadianbison #bisonsteak #steak #fleisch #healthymeat #themeat2eat #sirloin #topsirloin #striploin #newyorkstrip #steaklovers #onthegrill #bbqtime #bbqfamily #ranchraised #goodfoodstory #sustainableproducts @sobeys @longosmarkets
Fire up that barbie...it's BURGER TIME!! ⠀⠀⠀ Fire up that barbie...it's BURGER TIME!!
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This Friday night we're tuckin' into another sensational #bison burger from Canada's Favourite Female Grillmasters @maddieandkiki 😀 Bison & Onion Smash Burgers with Morel Mushrooms are about as good as it gets when it comes to gettin' your burger on 🍔 😋
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Simple ingredients, simply delicious, and so easy to make! Pick up your Lean or Extra Lean Noble Premium Ground Bison from retailers right across Canada. Just visit our Where-to-Buy on our website to find one nearest you!
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How many meatballs can YOU make? #meatballmonday
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Loads of them! If you start with some helping hands and a double pack of Extra Lean Ground Bison from #noblepremiumbison 🤗🤗
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Our bison is pasture-raised without the use of growth hormones or antibiotics, so you get everything you want in a healthy meat product - and nothing you don’t 🌾
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Available @costcocanada from coast to coast. Check our Where to Buy online for a location nearest you and #eatbettereatbison
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#canadianbison #bison #meatballs #appetizers #mondaymeals #easymealprep #eatwellbewell #kidfriendly #bisonmeat #themeat2eat #goodfoodstory
Another Big Box of Bison Giveaway? You bet! And ju Another Big Box of Bison Giveaway? You bet! And just in time for #momsday 🧡
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Since we cook up bison steaks for our moms (ok, we admit it, and our fur babies), we thought yours would appreciate being pampered with some Noble Premium Bison, too! 😀
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We’ve had 2 lucky winners so far so get your entries in for Bison Giveaway #3!
Here’s how to enter:
👉🏼 Follow both @noblepremiumbison and @maddieandkiki
👉🏼 ‘Like’ this photo and comment below on what you’d make first!
👉🏼 And tag 2 friends who you know would LOVE to try bison!
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*Contest is available to Canadian residents only, and will run until Sunday May 15. This contest is in no way affiliated with Instagram, Inc. You must be 18 years of age or older to enter. Winner will be contacted via DM 🤗
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#noblepremiumbison #maddieandkiki #bison #bisonsteak #steak #grilling #bbqfamily #mothersday #eatwellbewell #canadianbison #healthymeat #themeat2eat #sundaybbq @maddieandkiki
Just in time for Mother’s Day - Mexican Style Bi Just in time for Mother’s Day - Mexican Style Bison Stuffed Peppers!
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You might not have two savvy sous chefs in the kitchen like @listen2lena does, but all the other ingredients are pretty easy to acquire - including fresh lean bison!
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It used to be that bison was only available at farmers markets and farm direct but not any more 🤗 You’ll find #noblepremiumbison at fine retailers right across 🇨🇦. Visit our Where to Buy for a store nearest you!
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So treat your mum this weekend and try one of our many tasty #bisonrecipes…she’ll love you more than she already does 🧡
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#bison #canadianbison #mothersday #mumsday #goodfoodstory #eatwellbewell #familyrecipes #mealplanningmadeeasy #eatbettereatbison #noblebison #stuffedpeppers
Looking for a good food story at your local meat c Looking for a good food story at your local meat counter? #bison
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So are the retailers we’re happy to work with. They know what their customers want when it comes to buying meat that’s raised sustainably without harm to the environment, is super nutritious and tastes great 🤗Head on over to Where to Buy Noble Premium Bison on our website to find a retailer nearest you, and #eatbettereatbison 😋
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#noblepremiumbison #canadianbison #bisonmeat #healthymeat #themeat2eat #eatwellbewell #hearthealthy #nutritionistapproved #dieticianapproved #allnatural #goodfoodstory @sobeys @longosmarkets @safewaycanada @thriftyfoods @costco_canada
Making meatballs is about as easy as it gets! #wha Making meatballs is about as easy as it gets! #whatsfordinner
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Just start with Noble Premium Lean or Extra Lean Ground Bison, find one of our delicious recipes online, and start rolling. Easy peasy and oh sooooo good! #meatballmonday
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#noblepremiumbison
#canadianbison #meatballs #easymeals #mondaymeals #kidfriendlyfood #bisonmeat #pureprotein #themeat2eat #leanmeat #eatwellbewell #hearthealthy
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