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The Future is Sustainable Ranching

The Future is Sustainable Ranching

It began with a noble vision:

  • Raise bison as nature intended, in an environment that is respectful to both land and animal
  • Foster a culture of care and understanding throughout the organization
  • Practice restorative ranch management in harmony with the natural ecosystem
  • Exceed customer expectations with premium bison products consistent in taste and quality

At Noble Premium Bison, we’re executing on that vision throughout the company, starting at the ranch where our Canadian bison are raised.

MEET NOBLE

n Part 1 of the Ranch to Table story, we talk with Noble partner and producer Doug Griller, about what makes Noble a standout in the bison industry in Canada.

How long have you been raising bison?

My grandfather was a homesteader, and my father carried on with a mixed farm until I converted the land to a larger bison ranch. After initially raising cattle on a small scale, I’ve been raising bison for about 25 years. We started with 12 head and today we run about 4000, exporting our products to Europe and the US.

What’s the benefit of raising bison over cattle?

Bison are a product of the land we raise them on. They’re wild animals requiring minimal human intervention, so giving them space and good grazing land means they’re pretty hardy and look after themselves. At the time I got into bison, I also ran a grocery business and needed a business model for the ranch that allowed me to do both things well. Bison really proved to be the answer.

Twenty-five years ago, you must have been way ahead of the curve. Could you see that bison as a menu item was going to catch on?

I wanted to specialize in a unique product that wasn’t a commodity. I looked at raising other alternative livestock and bison was the most interesting to me. Once I did more research, I discovered the taste and the value of the protein were both very appealing. If something was going to rise to the top, I decided bison had all the attributes to get there.

Describe the land and the environment the bison are raised on.

We have two ranches in Saskatchewan Canada, about 65 miles apart and covering 9,000 acres. Topographically the areas are quite different. The main ranch is a traditional grain-growing region that we’ve restored back to native grassland. Our other ranch is in beautiful rolling countryside with a lot more trees; an ideal habitat for bison and other wild species that live there.

So the bison and other wild animals live in harmony with one another?

That’s right. Restoring the grain-growing areas back to grassland has made the whole ecosystem more sustainable. By preserving all the forest areas and water habitats, we encourage other wild species to be part of what we’re doing. The bison range free with elk, mule and whitetail deer, moose, wolves and other predators; it’s a natural environment for the bison and they seem to do very well.

You talk about a legacy of sustainable ranching – what does this mean for you and for Noble?

In our minds, sustainability starts below the surface. We’ve done a lot of research into the importance of soil—how grass grows and what’s happening below the topsoil as far as the ecology of the ranch is concerned. It’s all part of a very intricate puzzle, and one we’ve spent years analyzing and fitting together. Once we had that figured out, understanding the connection between the soil, the grass and the bison meant we could give the animals all the components they needed to thrive. The value in having the right acres in the right environment for our herds means we can be both sustainable and productive.

What does this mean for your clients and consumers?

Consumers today are educated and discerning and want to know how animals are raised and what goes into the food they eat. For us, this starts with what our bison eat, and what they don’t. They graze on quality grassland and are finished on a small amount of grain in open paddocks. They are never given growth hormones, ever, or fed antibiotics unless required for humane purposes. If this happens, that animal is treated and removed from the herd. We’re living up to our own values by being sustainable first, productive second, however, these are also values shared by our clients.

What do you love most about what you do?

Watching the response we’re seeing from customers, and the professional way that my partner, Kelly Long, is taking the product to market. Driving around in the spring when the calves are hitting the ground. Being able to see the growth of my ranches, and the care and health of our animals. At the end of a long day, that’s what really makes me happy.

“What’s my favourite bison cut? Ribeye, hands down. For me, it’s the most flavourful cut on the bison. I do a cast iron pan fry or grill it on the BBQ, medium rare, and without a bunch of seasoning because for me, it’s all about the bison.”

Grill your bison steak to perfection here.

Doug Griller

NOBLE PARTNER AND PRODUCER

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Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
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Be sure to tune into Maddie and Kiki's LIVE show on Insta at noon EST Friday June 24. Watch this dynamic duo grill up their Flattop Korean Bison BBQ, featuring our bison steak cubes 😋 Recipe on our website so #getgrilling
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Are you a Costco member? Well, so are we! 🤸🏽 Are you a Costco member? Well, so are we! 🤸🏽‍♂️
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We’re also a Costco supplier, providing Noble Premium Bison Extra Lean Ground to 79 Costco warehouse locations across Canada! 🇨🇦 We ship our fresh product on a regular basis, so next time you’re looking to up your grill game, visit our Where-to-Buy online, to find a warehouse location nearest you. 👉🏼#themeat2eat
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Our #bison are pasture-raised without the use of growth hormones or antibiotics. Make your meat count with pure, lean, nutrient-dense Canadian bison 🤗 #unprocessed #oneingredient
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#noblepremiumbison #canadianbison #ranchraised #costcocanada #bisonmeat #eatbettereatbison #sustainableproduct #goodfoodstory #eatwellbewell #nutritionistapproved #dieticians
From food trucks to bistros and wineries, high end From food trucks to bistros and wineries, high end restaurants and culinary experiences, indigenous cuisine, including bison, is transforming Canada’s food scene.As Chef Rich Francis once said, ‘it’s important to remember that ingredients synonymous with Canada, be they salmon, Saskatoon berries or maple syrup, were first used long before Confederation and continue to be an important part of Indigenous cuisine.’We can include bison in that list too. We’re proud to be one of many independent agriculture families across Canada who are growing healthy bison herds. By raising them regeneratively, on open pasture with very little human intervention, the bison are thriving along with the grasslands.We’re also excited to see so many up and coming chefs bringing indigenous cuisine to the forefront. And in honour of National Indigenous Peoples Day, here’s just a sampling of some of Canada’s Indigenous chefs, and how you can share their passion:👉 https://travellife.ca/indigenous-chefs-on-the-rise-canada/
👉 https://www.refinery29.com/en-ca/2021/06/10498745/indigenous-chefs-recipes
👉 https://cottagelife.com/general/meet-11-indigenous-chefs-causing-a-stir/
👉 https://artsfile.ca/moshkamo-chef-rich-francis-forges-his-own-path-to-indigenous-cuisine/
👉 https://vacay.ca/2021/06/indigenous-chef-in-winnipeg-shares-comfort-food-and-culture/#canadianbison #bison #noblepremiumbison #chefs #indigenouschefs #canadiancuisine #nationalindigenouspeoplesday #canadianwomeninfood #wallofchefs #topchefcanada #chefsofinstagram
Tips on how to make the most of your meatballs! #m Tips on how to make the most of your meatballs! #meatballmonday
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Meatballs are an easy, inexpensive appetizer or meal that we enjoy any day of the week! Glazed, simmered or sautéed, these little balls of goodness are extra nutritious when you make ‘em with ground bison! Here’s a few tips on making the most of your meatballs:
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👉 Start with a good quality ground meat - like Noble Premium Lean Ground Bison! Grass raised without hormones or antibiotics. YUM.
👉 Keep your ingredients cold - helps keep the fat from breaking down before you cook them. If adding precooked ingredients, let those cool first.
👉 Add a little moisture - eggs, breadcrumbs moistened with milk, or a cheese like gorgonzola all add a little moisture to the mix.
👉 Don’t overcook - bison is really lean, with less fat than beef or pork, so don’t overcook to keep them tender.
👉 Do a taste test - panfry a sample patty to check your seasonings and adjust as needed before you make all your meatballs.
👉 Handle with care - gently mix your ingredients together, use an ice cream scoop to form the balls or oil your hands and roll gently.
👉 Skip the frying - it's kinda messy so we prefer to bake, broil or cook right in our favourite sauce.
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Visit our Where-to-Buy to find fresh lean and extra lean ground #noblepremiumbison at a retailer nearest you and #eatbettereatbison
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#meatballs #bisonrecipes #bison #canadianbison #kidfriendlyfood #groundmeat #healthymeat #themeat2eat #grassraised #familyfood #easymeals #mealplanning #nutritionistapproved #dieticianapproved #hearthealthy #pureprotein
DAD + STEAK = HAPPY FATHERS DAY!! ⠀⠀⠀⠀⠀ DAD + STEAK = HAPPY FATHERS DAY!!
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We know we’re early but ya gotta get prepped when it comes to grilling up the best steak ever for the ol’ man! Start with our Bison Top Sirloin, Striploin, Inside Round or Ribeye, and dad will definitely feel like a king!
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Noble Premium Bison are pasture-raised in Canada without the use of growth hormones or antibiotics. Better for the bison, better for the planet 🌾 Visit our Where-to-Buy online to find a retailer near you #eatbettereatbison
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#noblepremiumbison #dadsday #fathersday #steakdinner #bisonsteak #bison #canadianbison #themeat2eat #getgrilling #grilling #grillen #steaklovers #bbqfamily
What's the difference between a Top Sirloin and Si What's the difference between a Top Sirloin and Sirloin Tip? Lots!
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Though both have sirloin in the name, don’t confuse one with the other! These popular cuts come from different areas of the carcass and have very unique characteristics. Our Bison Top Sirloin Steak is tasty, nutritious and readily available at retail right across Canada! Visit the the fresh meat counter @sobeys @longosmarkets @safewaycanada @thriftyfoods
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Link in Bio or READ MORE on our website 👉 https://noblepremiumbison.com/meet-noble/blog/know-your-cuts-top-sirloin-vs-sirloin-tip/
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#noblepremiumbison #canadianbison #bisonsteak #steak #steaklovers #sirloin #topsirloin #getgrilling #grilling #grillen #bbqlife #eatbettereatbison #themeat2eat #nutritious #pureprotein #noantibiotics #nohormones #sustainableproducts
Look who else LOVES making meatballs?! #meatballmo Look who else LOVES making meatballs?! #meatballmonday
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Full disclosure - we love anything @dennistheprescott makes, especially these French Onion Smoked Meatballs! For some extra nutrition and a leaner, lighter version, substitute bison as your protein of choice! And don’t wait for the cold weather - we can confirm these tasty #meatballs are #mouthwatering year round! 😋
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All our sustainable bison products are available at retail across Canada. Visit our website and get your bison on! 🤗🇨🇦
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #bison #eatbettereatbison #chefsofinstagram #canadianchefs #cheflife #dennistheprescott #cookbookauthor #eatdelicious @withregram
One can never have enough of a good thing #eatbett One can never have enough of a good thing #eatbettereatbison
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These Mini Gochujang Bison Burgers with Kimchi Mayo from @maddieandkiki are easy to make and mighty tasty 😋 Perfect little morsels for a backyard BBQ with friends, when you have to juggle a burger AND a beer 😍 #Recipe on our website!
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Head to the fresh meat counter at one of the many retailers across Canada who carry #noblepremiumbison and have a great #weekend! @sobeys @longosmarkets @costco_canada @costcofindscanada @safewaycanada @thriftyfoods @bestofcalgaryfoods
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#canadianbison #bisonburgers #bisonmeat #themeat2eat  #burgerlove #bbqfamily #maddieandkiki #getgrilling #grilling #grillen #bbqseason #bisonrecipes
What do you need to make the best Bison #birria ta What do you need to make the best Bison #birria tacos ever?! Here’s a tip👇🏼
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Start with a great recipe and Noble Premium Bison Steak Cubes! #tacotuesday
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We’ve got both! You can find our Birria Bison Tacos in our Recipe section online, as well as a Where to Buy portal to find our pasture-raised Canadian bison near you! #eatbettereatbison
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#noblepremiumbison #canadianbison #premiumproduct #healthymeat #allnatural #bisonrecipes #tacos #birriatacos #bisonmeat #themeat2eat #hearthealthy #nutrionists #dieticians #regenerativebynature
Looking for a change? Why not try bison!Bison me Looking for a change? Why not try bison!Bison meat is different than beef or pork. It’s more nutrient-dense, leaner, and always raised on the open range. We never give our animals growth hormones because it’s better for the animals, and we think, better for us, too. #eatbettereatbison
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Bison are not raised on the same massive scale as cattle, graze primarily on pasture, and spend more time on the ranch. Because of how they’re raised, #bisonmeat is considered more of a specialty item than a commodity. #goodfoodstory
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Visit our website for more information on this sustainably-raised, high value protein 🌾 And make the most of the meat you eat 🤗
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#noblepremiumbison #canadianbison #premiumproduct #healthymeat #allnatural #pureprotein #bisonmeat #themeat2eat #hearthealthy #nutrionists #dieticians #regenerativebynature
Top Chef Canada Erica Karbelnik gets inspired with Top Chef Canada Erica Karbelnik gets inspired with #noblepremiumbison
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There’s always imagination behind a dish. We asked @chefericak to create a plate using our premium pasture raised #canadianbison 🦬 Her mind went to open fields, blue skies, calm breeze with the silent beautiful giant grazing in its peace. 🌾 Our mind went to ‘WOW’!
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Bison tenderloin // blackberries // parsnip // fondant potato // blackberry jus
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#bison #finedining #catering #torontolife #torontochef #chefsofinstagram #plating #artofplating #inspiration #topchefcanada #bringonthecarbs #elevatetheplate Posted @withregram • @bringonthekarbs
One of our most popular cuts - bison striploin!
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Some consider it the perfect middle ground between a tenderloin and ribeye. And we've got some super tasty recipes online that feature this juicy, tender, versatile cut. So what are you waiting for?
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👉 Delicious and healthy Warm Bison Striploin Steak Salad from one of our many inspiring chefs!
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#noblepremiumbison #canadianbison #steak #bisonsteak #striploin #newyorkstrip #bisonrecipes #chefinspired #onthegrill #steaksalad #eatwellbewell #healthymeat #bison #themeat2eat
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