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The Future is Sustainable Ranching

The Future is Sustainable Ranching

It began with a noble vision:

  • Raise bison as nature intended, in an environment that is respectful to both land and animal
  • Foster a culture of care and understanding throughout the organization
  • Practice restorative ranch management in harmony with the natural ecosystem
  • Exceed customer expectations with premium bison products consistent in taste and quality

At Noble Premium Bison, we’re executing on that vision throughout the company, starting at the ranch where our Canadian bison are raised.

MEET NOBLE

In this part of the Ranch to Table story, we talk with Noble partner and producer Doug Griller, about what makes Noble a standout in the bison industry in Canada.

How long have you been raising bison?

My grandfather was a homesteader, and my father carried on with a mixed farm until I converted the land to a larger bison ranch. After initially raising cattle on a small scale, I’ve been raising bison for about 25 years. We started with 12 head and today we run about 4000, exporting our products to Europe and the US.

What’s the benefit of raising bison over cattle?

Bison are a product of the land we raise them on. They’re wild animals requiring minimal human intervention, so giving them space and good grazing land means they’re pretty hardy and look after themselves. At the time I got into bison, I also ran a grocery business and needed a business model for the ranch that allowed me to do both things well. Bison really proved to be the answer.

Twenty-five years ago, you must have been way ahead of the curve. Could you see that bison as a menu item was going to catch on?

I wanted to specialize in a unique product that wasn’t a commodity. I looked at raising other alternative livestock and bison was the most interesting to me. Once I did more research, I discovered the taste and the value of the protein were both very appealing. If something was going to rise to the top, I decided bison had all the attributes to get there.

Describe the land and the environment the bison are raised on.

We have two ranches in Saskatchewan Canada, about 65 miles apart and covering 9,000 acres. Topographically the areas are quite different. The main ranch is a traditional grain-growing region that we’ve restored back to native grassland. Our other ranch is in beautiful rolling countryside with a lot more trees; an ideal habitat for bison and other wild species that live there.

So the bison and other wild animals live in harmony with one another?

That’s right. Restoring the grain-growing areas back to grassland has made the whole ecosystem more sustainable. By preserving all the forest areas and water habitats, we encourage other wild species to be part of what we’re doing. The bison range free with elk, mule and whitetail deer, moose, wolves and other predators; it’s a natural environment for the bison and they seem to do very well.

You talk about a legacy of sustainable ranching – what does this mean for you and for Noble?

In our minds, sustainability starts below the surface. We’ve done a lot of research into the importance of soil—how grass grows and what’s happening below the topsoil as far as the ecology of the ranch is concerned. It’s all part of a very intricate puzzle, and one we’ve spent years analyzing and fitting together. Once we had that figured out, understanding the connection between the soil, the grass and the bison meant we could give the animals all the components they needed to thrive. The value in having the right acres in the right environment for our herds means we can be both sustainable and productive.

What does this mean for your clients and consumers?

Consumers today are educated and discerning and want to know how animals are raised and what goes into the food they eat. For us, this starts with what our bison eat, and what they don’t. They graze on quality grassland and are finished on a small amount of grain in open paddocks. They are never given growth hormones, ever, or fed antibiotics unless required for humane purposes. If this happens, that animal is treated and removed from the herd. We’re living up to our own values by being sustainable first, productive second, however, these are also values shared by our clients.

What do you love most about what you do?

Watching the response we’re seeing from customers, and the professional way that my partner, Kelly Long, is taking the product to market. Driving around in the spring when the calves are hitting the ground. Being able to see the growth of my ranches, and the care and health of our animals. At the end of a long day, that’s what really makes me happy.

“What’s my favourite bison cut? Ribeye, hands down. For me, it’s the most flavourful cut on the bison. I do a cast iron pan fry or grill it on the BBQ, medium rare, and without a bunch of seasoning because for me, it’s all about the bison.”

Grill your bison steak to perfection here.

Doug Griller

NOBLE PARTNER AND PRODUCER

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Noble Premium Bison
Got a little craving? Then try our bison antojitos Got a little craving? Then try our bison antojitos!

These small savoury bites are a staple of Mexican street food, and are now on regular rotation in our kitchen too! Great for appetizers, snacks, parties...and picnic food! Head to our website for the full Grilled Bison Antojitos recipe, and also where to buy #noblepremiumbison across Canada 🇨🇦

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We're up for the #challenge with new fitness-inspi We're up for the #challenge with new fitness-inspired bison recipes! #f45challenge

Noble Premium Bison has teamed up with @f45northyork for their summer fitness F45 Challenge, and we can't wait to see your results! As Nutrition Partner, F45 North York gave us access to their Challenge recipes so we could power some up with lean, nutritious bison. After a tough workout this Chipotle Bison Bowl is super easy to make, and loaded with protein, iron, vitamins and minerals.

Check out our recipes under F45 Inspired, and visit Where-to-Buy to find Noble Premium Bison at a retailer nearest you! #eatbettereatbison

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Check all the boxes - with Noble Premium Bison!
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✅ Ranch raised on grass
✅ No hormones, antibiotics or additives
✅ High in iron, nutrient-dense
✅ Never frozen, always fresh
✅ Rich taste, not gamey
✅ Sustainable products
✅ Available at retail across Canada
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Time to try bison! Visit Where-Buy on our website for a retailer nearest you #eatbettereatbison
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Safe grilling out there BBQ family! 😀 ⠀⠀⠀ Safe grilling out there BBQ family! 😀
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For many folks, May long is the real start of BBQ season. So after you’re done cleaning those grills and prepping your work space, head on over to our website for some bison inspiration! We’ve got recipes for every cut and every craving 😋 
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Visit Where-to-Buy to find all our #sustainable products across 🇨🇦
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Visit Where-to-Buy to find @sobeys near you! #eatb Visit Where-to-Buy to find @sobeys near you! #eatbettereatbison #canadianbison #noblepremiumbison #pureprotein #bisonmeat #themeat2eat #bisonrecipes #bbqseason #getgrilling #whatsfordinner #bisonsteak
Athletes and trainers know - the quality of your p Athletes and trainers know - the quality of your protein counts 🦬
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Bison meat is nutritionally one of the best proteins you can eat. At Noble, we pasture-raise our bison on grass without the use of growth hormones or antibiotics. Feel good about the meat you eat and fuel up with bison #eatbettereatbison #gobeyondbeef
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Visit Where-To-Buy to find our sustainably-raised products near you 😃 Recipes online!
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You don’t have to be a guy to grill, so Mom? Her You don’t have to be a guy to grill, so Mom? Here’s a high five to you this Mother’s Day! 
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One of the reasons we’ve teamed up with Canada’s favourite female #grillmasters is because these ladies don’t want anybody to be intimidated by the BBQ. @maddieandkiki take the guesswork out of grilling, and encourage everyone to master their skills!
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Check out all the great bison recipes from M&K on our website! From Bison Bennies to Biryani, Shakshuka to Reverse-Seared Steak Salad, master your grill skills and learn some new ones! 
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Here’s to the next generation of #girlscangrill 😃
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Noble Premium Bison joins Land to Market, the worl Noble Premium Bison joins Land to Market, the world’s first verified sourcing solution for regenerative agriculture 🌱 #landtomarket

As part of an ongoing commitment to address climate change and heal the planet, we’re aligning with a recognized leader in land health. 

We’ve been practicing regenerative agriculture on our ranches in Canada since we started raising bison. We know that improving land health doesn’t happen overnight—it takes years of dedication and commitment to really make a difference. We’re excited to work with Land to Market and use the scientific protocol, Ecological Outcome VerificationTM (EOV) to help us go beyond our own learnings. Our goal is to create a healthier environment by targeting the grazing lands using science-based management knowledge, and to share those measurable outcomes with our producer partners.

More info in the Bison Blog on our website or click the LINK IN BIO.

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Best thing about Monday? Bison meatballs!
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Meatballs really are a meal planning bonanza! You can make a big batch at one time, especially with our Extra Lean Ground Bison tri-pack from @costco_canada 😃
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Want a meatball hack? Put each pack in a different bowl, mix up different spices and seasoning in the 3 bowls, keep what you need for dinner and freeze the rest! 
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When you make your #meatballs with Noble Premium Bison, you get everything you want in a nutrient-dense protein! Meat that’s antibiotic/hormone free,  sustainably-raised on Canadian grasslands 🇨🇦 #eatbettereatbison
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Time to stock up on your favourite Canadian ground Time to stock up on your favourite Canadian ground bison meat!
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Through May 5th, head on over to Sobeys and pick up a single pack of our Lean Ground bison for $7.99, or buy two and pay $5.50 each 😀 From burgers to empanadas, tacos to terrine, we've got dozens of ways for you to enjoy delicious, nutritious bison 💯 #eatbettereatbison
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Tacos, tostados and carnitas taste even better wit Tacos, tostados and carnitas taste even better with bison! 🌮
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Find the #recipes and Where-To-Buy on our website, and make #tacotuesday one to remember! 🥳
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