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Why bison should be on your menu

Why bison should be on your menu

As the hospitality industry starts to come back from restrictions imposed by Covid-19, businesses will be looking at ways to create and maintain an advantage. From food trucks to high-end restaurants, start-ups to established chains—all are focused on controlling costs while at the same time providing a unique offering to new and returning patrons.

Bison meat, as a specialty protein, can deliver that culinary advantage. Here’s how:

  1. A key component to Canada’s sustainable agriculture industry, bison regenerate the land as they graze, while returning carbon to the soil where it belongs.
  2. Bison are part of a conservation success story; once almost extinct, the reintroduction of bison to the Canadian plains has been a boon to both the breed and to discerning chefs.
  3. Unlike cattle, bison are never raised in feedlots but instead are raised sustainably the way nature intended, on grasslands native to the region.
  4. Premium quality bison meat is available fresh, year round, from Noble Premium Bison in Canada.
  5. Bison meat is healthy, with a superior nutritional profile to most other proteins, including beef; It is a nutrient dense food because of the proportion of protein, fat, mineral and fatty acids to its caloric value. Comparisons to other meat sources have shown that bison meat has a greater concentration of iron, zinc and essential fatty acids.
  6. Lower in fat and cholesterol than beef and many other meats, bison cuts are a great option for menus that require a lean and light protein offering.
  7. The slightly sweeter, richer taste is unique to bison, without the ‘gamey’ flavor profile often experienced with other wild meats.
  8. Bison is not a commodity; it is not raised on a mass scale like cattle ergo can be considered a specialty item on any menu.
  9. Bison are raised naturally without the use of growth hormones, stimulants, antibiotics or animal by-products.
  10. As a menu item, bison can be used in place of beef, adding intrigue AND nutritional value.

Now more than ever, consumers want to know about the food they eat—where it comes from, how it’s raised and what goes into making it. They want to align with food brands that are transparent, conscientious and committed to quality and safe practices.


Meet Noble Premium Bison

When Doug Griller, a 3rd generation rancher, and Kelly Long, an award-winning agricultural entrepreneur, sat down over a cup of coffee, Noble Premium Bison was born. Mutual passions for animal husbandry, sustainable ranching and great food led to a handshake and a promise—to deliver a ranch-to-plate philosophy that promotes care at every step and compromises nothing.

bison steak with rosemary

We’ve worked hard to develop the very best practices that ensure the safety and quality of the bison we sell. This means our:

  • producers are audited regularly to ensure high standards of animal welfare
  • bison are never fed animal by-products or given hormones or antibiotics and are finished on a free choice of quality grains
  • consistent specs minimize processing, eliminate waste and maximize yields
  • to eliminate the risk of cross contamination, bison are harvested at the only fully certified single species facility in North America
  • EU approved, HACCP processing facility is certified to the highest standard under Safe Quality Food program (SQF) and the Global Food Safety Initiative (GFSI), meeting rigorous food safety protocols

At Noble, we want to give you every advantage we can. By providing a product unique to your menu, delivered fresh and consistently cut each and every time, your business can focus on what it does best—welcoming guests back to your table.

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noblepremiumbison

Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
We like to look at the humble meatball as a one bi We like to look at the humble meatball as a one bite wonder!
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It doesn't get much easier than #meatballs to make a meal fit for a king! 👑 You can dress 'em up for a fancy party or stuff 'em in a sub for a fast meal on the go. And if you make 'em with #bison, you've got yourself a winning combo of nutrition AND taste! #eatbettereatbison
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Find our Lean Ground @sobeys across Canada and our Extra Lean Ground exclusively @costco_canada. Visit Where-to-Buy for all our retailers and get your bison on! 
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#noblepremiumbison #canadianbison #meatballmonday #bisonrecipes #easymeals #bisonmeat #themeat2eat #healthyprotein #ketomeals #kidfriendlyfood #nextlevelnutrition #healthysnackfood #sustainableproducts
Coast to coast, our customers know there's more to Coast to coast, our customers know there's more to bison than great taste!🌾🌎
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Compared to many other proteins, bison meat is more nutritionally dense. And we know every bite counts when it comes to fuelling your body! Raised without hormones or antibiotics, while regenerating the grasslands they graze on...now that's a #goodfoodstory
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #healthyprotein #bison #grassraised #ranchtoplate #sustainableproducts #eatwellbewell #nutritiousfood
Who wants some tasty Bison and Barley Soup for din Who wants some tasty Bison and Barley Soup for dinner? #comfortfood
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Get cookin' with Canada's Favourite Female Grillmasters @maddieandkiki 😀 This economical recipe features our Bison Steak Cubes – a perfect way to stretch your meal budget without compromising on taste or nutrition! #eatbettereatbison
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You can find all this great recipes on our website, along with where to buy our grass-raised sustainable products #recipesonline
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#canadianbison #noblepremiumbison #bisonmeat #themeat2eat #regenerativebynature #eatwellbewell #soupsisters #whatscooking #easymeals #healthyprotein #maddieandkiki
Hello 2023! Who wants to WIN some NOBLE PREMIUM BI Hello 2023! Who wants to WIN some NOBLE PREMIUM BISON?! 
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Here's to a new year and new ways to eat a little #healthier - with bison! Raised naturally on Canada's grassland, bison meat is loaded with nutrients your body needs, and nothing you don't! All our #sustainableproducts are free of hormones, antibiotics and additives 😀 #eatbettereatbison
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We love putting our great tasting products on your table, so ENTER now! Here's how:
👉 FOLLOW @noblepremiumbison and @maddieandkiki (Canada's top female grillmasters who LOVE to cook bison)
👉 LIKE this post and TAG 2 friends who need some Noble Premium Bison NOW!
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Giveaway closes on January 31, 2023. Valid for Canadian residents ONLY. This contest is in no way affiliated with Instagram Inc. Must be 18 years of age or older to enter. Winner will be contacted via DM.
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#canadianbison #noblepremiumbison #bisonmeat #bison #themeat2eat #regenerativebynature #grassraised #healthyprotein #onthegrill #bbqfamily #bbqlife #maddieandkiki #grillmasters
It’s Monday y’all…let’s make some #meatbal It’s Monday y’all…let’s make some #meatballs! Start with Noble Premium Lean or Extra Lean Ground Bison, your favourite recipe, and get rollin’ #eatbettereatbison
New year, new recipes! And this bison biriyani is New year, new recipes! And this bison biriyani is definitely labour you’ll love🧡
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Don’t be put off by all the steps - we guarantee the work will be worth it! The easiest part is starting with #noblepremiumbison steak cubes and the best part is the smiles around your table 😋
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Find the recipe online, along with loads of other ways to #eatbettereatbison
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#canadianbison #bison #bisonmeat #themeat2eat #eatwellbewell #biriyani #biryani #bisonrecipes #recipesonline #maddieandkiki
Check all the boxes - with Noble Premium Bison!
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✅ Ranch raised on grass
✅ No hormones, antibiotics or additives
✅ High in iron, nutrient-dense
✅ Never frozen, always fresh
✅ Rich taste, not gamey
✅ Sustainable products
✅ Available at retail across Canada
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Looking to shop for products that are good for you, and the planet? Try bison, nature’s original plant based protein 🌾 To find our products, visit Where-Buy on our website for a retailer nearest you #regenerativebynature 
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#noblepremiumbison #canadianbison #bison #bisonmeat #eatbettereatbison #themeat2eatandsavetheplanet #grassraised #allnatural #cdnag #canadianfarmers
Monday means it’s prime time for some #meatloaf Monday means it’s prime time for some #meatloaf 🤗
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Can you believe we don’t have a recipe for bison meatloaf on our website ?! #sad
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We’ve got meat pies #meatballs and even mini sloppy joes! But nothing for meatloaf - only one of the most classic of comfort foods ever concocted!
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So if you’ve got a sworn to secrecy family recipe passed down from generation to generation that you think would work great with ground bison, we’re all ears! And we promise not to tell grandma 😉
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#noblepremiumbison #canadianbison #themeat2eat #pureprotein #bison #leanmeat #grassraised #ranchtotable #bisonrecipes #eatbettereatbison @sobeys @costco_canada @longosmarkets @safewaycanada
Our bison steak cubes make meal prep a piece of ca Our bison steak cubes make meal prep a piece of cake! 😁 #easymeals
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Lean and tender bison cubes are always fresh, always nutritious and super versatile! You can slow cook them in stews and chilis, or fast grill for tender kabobs or steak bites. We’ve got loads of tasty #bisonrecipes on our website to get you started! #eatbettereatbison
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#noblepremiumbison #canadianbison #steakcubes #bisonsteak #bison #themeat2eat #pureprotein #hormonefree #antibioticfree #grassraised #sustainableproducts
Our tasty take on easy meal planning - Bison Bahn Our tasty take on easy meal planning - Bison Bahn Mi Meatballs! 
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Start with fresh and nutritious Noble Premium Bison, add the ingredients below, tuck those delicious #meatballs into your favourite roll, top with pickled veg, cilantro and chiles and BOOM – dinner is ready! 😋#bisonrecipes
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1 226g (8oz) package lean or Extra Lean Ground Noble Premium Bison
1 tbsp (15ml) vegetable oil 
3-4 cloves garlic, minced 
1 tsp (5ml) sriracha
1 tsp (5ml) tamari
1 tsp (5ml) lemongrass paste
1/4 tsp (1ml) fish sauce 
1 tsp (5ml) honey
1 tsp (5ml) rice vinegar
1/4 tsp (1ml) Chinese 5-spice powder
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Full recipe on our website. Visit Where-to-Buy for a retail store nearest you that carries sustainable #noblepremiumbison and #eatbettereatbison 🇨🇦
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 #canadianbison #bison #bisonmeat #themeat2eat #healthymeat #pureprotein #nutritious #grassraised #nohormones #noantibiotics #allnatural #easymeals #meatballs #kidfriendlyfood #bahnmimeatballs #eatwellbewell
Bison burgers are one of the easiest ways to eat h Bison burgers are one of the easiest ways to eat healthier! #eatbettereatbison
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We love to get creative with our #bisonburgers, and it looks like you do too! Dress 'em up, strip 'em down, just don’t miss out on the main ingredient – Noble Premium Bison! Bison meat is lean, nutrient-dense, and loaded with everything the body needs and nothing it doesn’t #hormonefree #antibioticfree #grassraised
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Check out the recipes online for our Seventh Fire Bison Burger from @rfcuisine, Surf ’n Turf Bison Burger from @chefbenkelly,  and our always popular Spicin’ Bison Burger from @maddieandkiki
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#canadianbison #noblepremiumbison #regenerativebynature #burgers #bisonrecipes #groundbison #bisonmeat #bison #themeat2eat #ranchraised #eatwellbewell #hearthealthy #healthymeat #raisednaturally #theOriginalPlantBasedProtein @aliveawakewithalice
New year, new recipes, new ways to eat well #eatbe New year, new recipes, new ways to eat well #eatbettereatbison
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Over-indulging during the holidays is pretty much a given, at least around our house! But so is wanting to eat with more intention once the new year comes around. According to our dietician friends in the know, a healthy diet shouldn’t be about deprivation. Instead, it means adding in foods that are nutrient dense, taste great and good for the planet, too. 🌎
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Grass raised on the Canadian prairies 🌾 Noble Premium Bison is a lean protein option that's a great source of nutrients the body needs, like iron, zinc, selenium and Vitamin Bs. Raised sustainably without hormones or antibiotics, #noblepremiumbison is a high value option when you’re scanning the fresh meat counter @sobeys @costco_canada @safewaycanada @longosmarkets @bestofcalgaryfoods 🥩
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Check out our Where-to-Buy and #bisonrecipes online and get your new year off to a great start - with #bison 😀
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#canadianbison #bisonmeat #themeat2eat #regenerativebynature #healthymeat #ranchraised #pureprotein #ketomeals #recipesonline #steaksalad #bisonsteak #eatwellbewell #newyear #nutritionists #dieticians
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