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Why bison should be on your menu

Why bison should be on your menu

As the hospitality industry starts to come back from restrictions imposed by Covid-19, businesses will be looking at ways to create and maintain an advantage. From food trucks to high-end restaurants, start-ups to established chains—all are focused on controlling costs while at the same time providing a unique offering to new and returning patrons.

Bison meat, as a specialty protein, can deliver that culinary advantage. Here’s how:

  1. A key component to Canada’s sustainable agriculture industry, bison regenerate the land as they graze, while returning carbon to the soil where it belongs.
  2. Bison are part of a conservation success story; once almost extinct, the reintroduction of bison to the Canadian plains has been a boon to both the breed and to discerning chefs.
  3. Unlike cattle, bison are never raised in feedlots but instead are raised sustainably the way nature intended, on grasslands native to the region.
  4. Premium quality bison meat is available fresh, year round, from Noble Premium Bison in Canada.
  5. Bison meat is healthy, with a superior nutritional profile to most other proteins, including beef; It is a nutrient dense food because of the proportion of protein, fat, mineral and fatty acids to its caloric value. Comparisons to other meat sources have shown that bison meat has a greater concentration of iron, zinc and essential fatty acids.
  6. Lower in fat and cholesterol than beef and many other meats, bison cuts are a great option for menus that require a lean and light protein offering.
  7. The slightly sweeter, richer taste is unique to bison, without the ‘gamey’ flavor profile often experienced with other wild meats.
  8. Bison is not a commodity; it is not raised on a mass scale like cattle ergo can be considered a specialty item on any menu.
  9. Bison are raised naturally without the use of growth hormones, stimulants, antibiotics or animal by-products.
  10. As a menu item, bison can be used in place of beef, adding intrigue AND nutritional value.

Now more than ever, consumers want to know about the food they eat—where it comes from, how it’s raised and what goes into making it. They want to align with food brands that are transparent, conscientious and committed to quality and safe practices.


Meet Noble Premium Bison

When Doug Griller, a 3rd generation rancher, and Kelly Long, an award-winning agricultural entrepreneur, sat down over a cup of coffee, Noble Premium Bison was born. Mutual passions for animal husbandry, sustainable ranching and great food led to a handshake and a promise—to deliver a ranch-to-plate philosophy that promotes care at every step and compromises nothing.

bison steak with rosemary

We’ve worked hard to develop the very best practices that ensure the safety and quality of the bison we sell. This means our:

  • producers are audited regularly to ensure high standards of animal welfare
  • bison are never fed animal by-products or given hormones or antibiotics and are finished on a free choice of quality grains
  • consistent specs minimize processing, eliminate waste and maximize yields
  • to eliminate the risk of cross contamination, bison are harvested at the only fully certified single species facility in North America
  • EU approved, HACCP processing facility is certified to the highest standard under Safe Quality Food program (SQF) and the Global Food Safety Initiative (GFSI), meeting rigorous food safety protocols

At Noble, we want to give you every advantage we can. By providing a product unique to your menu, delivered fresh and consistently cut each and every time, your business can focus on what it does best—welcoming guests back to your table.

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Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
Got a little craving? Then try our bison antojitos Got a little craving? Then try our bison antojitos!

These small savoury bites are a staple of Mexican street food, and are now on regular rotation in our kitchen too! Great for appetizers, snacks, parties...and picnic food! Head to our website for the full Grilled Bison Antojitos recipe, and also where to buy #noblepremiumbison across Canada 🇨🇦

#canadianbison #bisonrecipes #maddieandkiki #eatbettereatbison #themeat2eat #pureprotein #sustainableproducts #grassraised #hormonefree #noadditives #antibioticfree
With over 47 fresh food markets across Ontario, yo With over 47 fresh food markets across Ontario, you’re bound to find your favourite Noble Premium Bison at Farm Boy! #eatbettereatbison #goodfoodstory #farmboy
We're up for the #challenge with new fitness-inspi We're up for the #challenge with new fitness-inspired bison recipes! #f45challenge

Noble Premium Bison has teamed up with @f45northyork for their summer fitness F45 Challenge, and we can't wait to see your results! As Nutrition Partner, F45 North York gave us access to their Challenge recipes so we could power some up with lean, nutritious bison. After a tough workout this Chipotle Bison Bowl is super easy to make, and loaded with protein, iron, vitamins and minerals.

Check out our recipes under F45 Inspired, and visit Where-to-Buy to find Noble Premium Bison at a retailer nearest you! #eatbettereatbison

#noblepremiumbison #canadianbison #healthymeat #pureprotein #grassraised #healthyfood #f45training #healthylifestyle #getchallenged #torontolife @schmoozelife
Check all the boxes - with Noble Premium Bison!
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✅ Ranch raised on grass
✅ No hormones, antibiotics or additives
✅ High in iron, nutrient-dense
✅ Never frozen, always fresh
✅ Rich taste, not gamey
✅ Sustainable products
✅ Available at retail across Canada
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Time to try bison! Visit Where-Buy on our website for a retailer nearest you #eatbettereatbison
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#noblepremiumbison #bison #canadianbison #bisonmeat #themeat2eat #healthyprotein #eatwellbewell #eatyourmeat #bisonrecipes
Safe grilling out there BBQ family! 😀 ⠀⠀⠀ Safe grilling out there BBQ family! 😀
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For many folks, May long is the real start of BBQ season. So after you’re done cleaning those grills and prepping your work space, head on over to our website for some bison inspiration! We’ve got recipes for every cut and every craving 😋 
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Visit Where-to-Buy to find all our #sustainable products across 🇨🇦
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#noblepremiumbison #canadianbison #bisonmeat #bisonsteak #themeat2eat #eatbettereatbison #getgrilling #bbq #longweekends #maylong #bbqfamily @canadianbisonassociation
Visit Where-to-Buy to find @sobeys near you! #eatb Visit Where-to-Buy to find @sobeys near you! #eatbettereatbison #canadianbison #noblepremiumbison #pureprotein #bisonmeat #themeat2eat #bisonrecipes #bbqseason #getgrilling #whatsfordinner #bisonsteak
Athletes and trainers know - the quality of your p Athletes and trainers know - the quality of your protein counts 🦬
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Bison meat is nutritionally one of the best proteins you can eat. At Noble, we pasture-raise our bison on grass without the use of growth hormones or antibiotics. Feel good about the meat you eat and fuel up with bison #eatbettereatbison #gobeyondbeef
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Visit Where-To-Buy to find our sustainably-raised products near you 😃 Recipes online!
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#noblepremiumbison #canadianbison #themeat2eat #nutritionistapproved #pureprotein #fitnessfoods #bisonsteak #bisonmeat #bisonrecipes @canadianbisonassociation #canadianbisonassociation
You don’t have to be a guy to grill, so Mom? Her You don’t have to be a guy to grill, so Mom? Here’s a high five to you this Mother’s Day! 
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One of the reasons we’ve teamed up with Canada’s favourite female #grillmasters is because these ladies don’t want anybody to be intimidated by the BBQ. @maddieandkiki take the guesswork out of grilling, and encourage everyone to master their skills!
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Check out all the great bison recipes from M&K on our website! From Bison Bennies to Biryani, Shakshuka to Reverse-Seared Steak Salad, master your grill skills and learn some new ones! 
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Here’s to the next generation of #girlscangrill 😃
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #getgrilling #bbqfamily #bbq #bbqlovers #bbqlife #whatsonyourplate #maddieandkiki
Noble Premium Bison joins Land to Market, the worl Noble Premium Bison joins Land to Market, the world’s first verified sourcing solution for regenerative agriculture 🌱 #landtomarket

As part of an ongoing commitment to address climate change and heal the planet, we’re aligning with a recognized leader in land health. 

We’ve been practicing regenerative agriculture on our ranches in Canada since we started raising bison. We know that improving land health doesn’t happen overnight—it takes years of dedication and commitment to really make a difference. We’re excited to work with Land to Market and use the scientific protocol, Ecological Outcome VerificationTM (EOV) to help us go beyond our own learnings. Our goal is to create a healthier environment by targeting the grazing lands using science-based management knowledge, and to share those measurable outcomes with our producer partners.

More info in the Bison Blog on our website or click the LINK IN BIO.

#noblepremiumbison #regenerativebynature #holisticmanagement #regenerativeagriculture #sustainableproducts #canadianbison #bison #eatbettereatbison #goodforyougoodfortheplanet #canadianbison #cdnag
Best thing about Monday? Bison meatballs!
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Meatballs really are a meal planning bonanza! You can make a big batch at one time, especially with our Extra Lean Ground Bison tri-pack from @costco_canada 😃
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Want a meatball hack? Put each pack in a different bowl, mix up different spices and seasoning in the 3 bowls, keep what you need for dinner and freeze the rest! 
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When you make your #meatballs with Noble Premium Bison, you get everything you want in a nutrient-dense protein! Meat that’s antibiotic/hormone free,  sustainably-raised on Canadian grasslands 🇨🇦 #eatbettereatbison
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#noblepremiumbison #canadianbison #homegrownfood #bisonmeat #bison #meatballmonday #themeat2eat #pureprotein #regenerativebynature #sustainableproducts #eatwellbewell
Time to stock up on your favourite Canadian ground Time to stock up on your favourite Canadian ground bison meat!
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Through May 5th, head on over to Sobeys and pick up a single pack of our Lean Ground bison for $7.99, or buy two and pay $5.50 each 😀 From burgers to empanadas, tacos to terrine, we've got dozens of ways for you to enjoy delicious, nutritious bison 💯 #eatbettereatbison
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#noblepremiumbison #canadianbison #canadianmade #bisonmeat #recipes #groundbison #healthymeat #themeat2eat #nohormones #noantibiotics #noadditives #pureprotein #eatwellbewell @sobeys
Tacos, tostados and carnitas taste even better wit Tacos, tostados and carnitas taste even better with bison! 🌮
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Find the #recipes and Where-To-Buy on our website, and make #tacotuesday one to remember! 🥳
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#noblepremiumbison #canadianbison #tacos #tostados #carnitas #bisonmeat #themeat2eat #sustainableproducts #eatbettereatbison #tacotime #bisonrecipes
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