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Understand your Customer

Understand your Customer

In this time of conscientious consumerism, customer’s expect more—from the brands they buy and the restaurants they enjoy. They want more transparency on where their food comes from and what’s in it, and more information on how it’s raised and harvested. Increasingly, our customers are also looking for more commitment to sustainable practices in farming and ranching. That’s why, in order to meet consumer expectations, it’s not enough to know your supplier. It’s equally important to understand the end consumer and what’s valuable to them. So, let’s meet our customers.

The Meat Lover

These are your avid meat eaters who don’t limit their red meat consumption, and are often grillmasters themselves. This audience is less interested in the health benefits of bison and more interested in what meat and cuts are available, for home cooking and dining out. Adventurous with their grills and smokers, meat lovers are often part of a bbq tribe who enjoy sharing knowledge, tips and suggestions on how to ‘master the meat’. Adding game meat, like bison, to their repertoire makes them feel like the king or queen of the grill.

The Gourmand

Premium quality over premium price is what motivates this customer. They shop at specialty retailers and markets, as well as looking for premium/gourmet products online and at more mainstream retailers. They love to try new things but are pretty brand loyal if they find a product that ticks all their boxes. Gourmands are culturally-diverse, both in their backgrounds and food choices. And like the Flexitarian and Researcher, they look for ‘clean labels’ – products that contain minimal ingredients that are natural, recognizable, and perceived as better-for-you.

The Flexitarian

Flexitarians are primarily plant-based but do enjoy (quality) animal protein every so often. These are the ‘make your animal protein count’ people. They look for the least processed, most ‘natural’ foods they can find that are also locally grown and raised. Animal proteins like pasture-raised bison are a natural fit for this diet, which is more flexible than vegetarian or vegan diets. Healthy eating combined with ethical consumerism is what drives this growing demographic.

The Researcher

These folks are most interested in where their food comes from, how it’s raised, and what goes into making it. They actually read nutritional panels, scan QR codes and basically do a deep dive into the foods they consume. They will be aware of the divergent health studies of ‘red meat’ but are educated and search out fact-based information on the food they and their families consume. The Researcher is price conscious (part of the research), but understands that value in a product is about more than just sticker price.

The hospitality industry is no different when it comes to meeting their expectations. As a long standing supplier to clients in Canada and Europe, we know what chefs and restaurateurs care about when purchasing the best quality bison meat. They want youthful animals that have been pasture-raised without the use of growth hormones or antibiotics. They care about sustainable ranching and good animal husbandry from farm to plant. And they expect product that is safe, consistent in cut and quality, and tastes amazing.

Value goes hand in hand with quality, and we’re talking more than nutritional value. Building and maintaining a delightful customer experience, and the processes to deliver on that experience, is how we’ve built our Noble Premium Bison brand.

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noblepremiumbison

Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
Chefs! Get the advantage with #creativecuts from N Chefs! Get the advantage with #creativecuts from Noble Premium Bison!
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The Noble Premium Bison Flank is one of many under-utilized whole muscle cuts that has intense flavour and yields great taste every time. Super versatile, as shown in this delicious #rouladen, the bison #flank can offer intrigue and increased profitability to your bottom line #elevatetheplate
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When it comes to premium bison, know your supplier. At Noble, we’ve worked hard to develop the very best practices that ensure the safety and quality of the bison products we sell, and are committed to a culture of care all along the supply chain.
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To find out how we can help put the best premium Canadian bison on your menu, contact us at info@noblepremiumbison.ca
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #pastureraised #sustainableproducts #bison #regenerativebynature #noantibiotics #nohormones #cdnag #hospitality #catering #chefs #topchefs #chefsofinstagram #restaurantlife
With the rising cost of food, we’re all more dis With the rising cost of food, we’re all more discerning about what we put in our shopping cart. Knowing who’s behind the products we buy, and what goes into making them, helps us make informed decisions.
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As part of our ongoing bison story, we’re introducing our clients, chefs and customers to some of the dedicated producers behind our product. Like Keegan Kitzul.
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Keegan may be one of our youngest bison producers but he’s by no means wet behind the ears. A fifth generation farmer, Keegan is taking the knowledge and experience of his parents and grandparents before him, and applying it to his business of growing crops and raising bison.
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Visit our blog to read more about our Canadian producers, and how they’re raising bison with care for the animal and the planet. Link in Bio or go to 
https://noblepremiumbison.com/meet-noble/blog/bison-producer-keegan-kitzul/
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#noblepremiumbison #canadianbison #cdnag #bisonproducers #canadianfarmers #farmfamilies #regenerativeranching #bison #regenerativebynature #NaturesOriginalPlantBasedProtein #grasslands #pastureraised @canadianbisonassociation
There’s a new kid in town - Blair’s Bison Burg There’s a new kid in town - Blair’s Bison Burger featuring you guessed it - Noble Premium Ground Bison! And topped with a bacon onion blueberry jam made in house + Swiss cheese 😋 Go get one and #eatbettereatbison 💯
Congratulations @travelling_girl98 🎉 You've got Congratulations @travelling_girl98 🎉 You've got a BIG BOX of BISON coming your way!
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We can't get over how many of you love bison, want to try bison, or are already Noble Premium Bison fans! We appreciate the support so much, and so do our Canadian farming families 😀 Thanks to all who entered our first #bison Giveaway of 2023 and be sure watch for the next one! #eatbettereatbison
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#noblepremiumbison #canadianbison #themeat2eat #healthyprotein #eatwellbewell #bisonrecipes #grassraised #sustainableproduct #maddieandkiki #bbqfamily #grillmasters #bbqlife @maddieandkiki
We like to look at the humble meatball as a one bi We like to look at the humble meatball as a one bite wonder!
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It doesn't get much easier than #meatballs to make a meal fit for a king! 👑 You can dress 'em up for a fancy party or stuff 'em in a sub for a fast meal on the go. And if you make 'em with #bison, you've got yourself a winning combo of nutrition AND taste! #eatbettereatbison
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Find our Lean Ground @sobeys across Canada and our Extra Lean Ground exclusively @costco_canada. Visit Where-to-Buy for all our retailers and get your bison on! 
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#noblepremiumbison #canadianbison #meatballmonday #bisonrecipes #easymeals #bisonmeat #themeat2eat #healthyprotein #ketomeals #kidfriendlyfood #nextlevelnutrition #healthysnackfood #sustainableproducts
Coast to coast, our customers know there's more to Coast to coast, our customers know there's more to bison than great taste!🌾🌎
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Compared to many other proteins, bison meat is more nutritionally dense. And we know every bite counts when it comes to fuelling your body! Raised without hormones or antibiotics, while regenerating the grasslands they graze on...now that's a #goodfoodstory
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #healthyprotein #bison #grassraised #ranchtoplate #sustainableproducts #eatwellbewell #nutritiousfood
Who wants some tasty Bison and Barley Soup for din Who wants some tasty Bison and Barley Soup for dinner? #comfortfood
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Get cookin' with Canada's Favourite Female Grillmasters @maddieandkiki 😀 This economical recipe features our Bison Steak Cubes – a perfect way to stretch your meal budget without compromising on taste or nutrition! #eatbettereatbison
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You can find all this great recipes on our website, along with where to buy our grass-raised sustainable products #recipesonline
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#canadianbison #noblepremiumbison #bisonmeat #themeat2eat #regenerativebynature #eatwellbewell #soupsisters #whatscooking #easymeals #healthyprotein #maddieandkiki
Hello 2023! Who wants to WIN some NOBLE PREMIUM BI Hello 2023! Who wants to WIN some NOBLE PREMIUM BISON?! 
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Here's to a new year and new ways to eat a little #healthier - with bison! Raised naturally on Canada's grassland, bison meat is loaded with nutrients your body needs, and nothing you don't! All our #sustainableproducts are free of hormones, antibiotics and additives 😀 #eatbettereatbison
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We love putting our great tasting products on your table, so ENTER now! Here's how:
👉 FOLLOW @noblepremiumbison and @maddieandkiki (Canada's top female grillmasters who LOVE to cook bison)
👉 LIKE this post and TAG 2 friends who need some Noble Premium Bison NOW!
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Giveaway closes on January 31, 2023. Valid for Canadian residents ONLY. This contest is in no way affiliated with Instagram Inc. Must be 18 years of age or older to enter. Winner will be contacted via DM.
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#canadianbison #noblepremiumbison #bisonmeat #bison #themeat2eat #regenerativebynature #grassraised #healthyprotein #onthegrill #bbqfamily #bbqlife #maddieandkiki #grillmasters
It’s Monday y’all…let’s make some #meatbal It’s Monday y’all…let’s make some #meatballs! Start with Noble Premium Lean or Extra Lean Ground Bison, your favourite recipe, and get rollin’ #eatbettereatbison
New year, new recipes! And this bison biriyani is New year, new recipes! And this bison biriyani is definitely labour you’ll love🧡
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Don’t be put off by all the steps - we guarantee the work will be worth it! The easiest part is starting with #noblepremiumbison steak cubes and the best part is the smiles around your table 😋
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Find the recipe online, along with loads of other ways to #eatbettereatbison
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#canadianbison #bison #bisonmeat #themeat2eat #eatwellbewell #biriyani #biryani #bisonrecipes #recipesonline #maddieandkiki
Check all the boxes - with Noble Premium Bison!
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✅ Ranch raised on grass
✅ No hormones, antibiotics or additives
✅ High in iron, nutrient-dense
✅ Never frozen, always fresh
✅ Rich taste, not gamey
✅ Sustainable products
✅ Available at retail across Canada
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Looking to shop for products that are good for you, and the planet? Try bison, nature’s original plant based protein 🌾 To find our products, visit Where-Buy on our website for a retailer nearest you #regenerativebynature 
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#noblepremiumbison #canadianbison #bison #bisonmeat #eatbettereatbison #themeat2eatandsavetheplanet #grassraised #allnatural #cdnag #canadianfarmers
Monday means it’s prime time for some #meatloaf Monday means it’s prime time for some #meatloaf 🤗
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Can you believe we don’t have a recipe for bison meatloaf on our website ?! #sad
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We’ve got meat pies #meatballs and even mini sloppy joes! But nothing for meatloaf - only one of the most classic of comfort foods ever concocted!
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So if you’ve got a sworn to secrecy family recipe passed down from generation to generation that you think would work great with ground bison, we’re all ears! And we promise not to tell grandma 😉
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#noblepremiumbison #canadianbison #themeat2eat #pureprotein #bison #leanmeat #grassraised #ranchtotable #bisonrecipes #eatbettereatbison @sobeys @costco_canada @longosmarkets @safewaycanada
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