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Showcasing bison to Chefs at SIAL

Showcasing bison to Chefs at SIAL

Noble Premium Bison joins the Canadian Bison Association at SIAL Oct 15-19 in Paris, France

CALGARY (September 27, 2022) ­– Since 1964, SIAL has been uniting and exciting hospitality suppliers, experts and enthusiasts from over 200 countries around the world. After a two-year hiatus due to the pandemic, SIAL is back in Paris, with a spectacular showcase of food trends, talks and technology. Noble Premium Bison will be there to showcase its Canadian bison products and story at a booth hosted by the Canadian Bison Association, Canada Beef and Canada Pork.

Chef preparing Noble Premium Bison Back Ribs

“In this environment of a post-pandemic recovery, extreme weather disruptions, escalating inflation, and the impact of war in Ukraine, the hospitality sector continues to be challenged,” says Kelly Long, CEO and Partner. “We’re looking forward to connecting with our European clients again, and showcasing our products to chefs who haven’t yet committed to a robust bison program for their menus.”

When it comes to attracting and keeping patrons, chefs and restaurateurs are looking for every advantage in their business. Sourcing unique protein products like Noble Premium Bison, that are sustainable and raised humanely without harm to the environment, is key to growing customer loyalty.

“If our sales are any indication, we’re feeling optimistic about the hospitality industry again,” says Long. “We’re seeing real excitement from chefs who want a premium meat product with a story they can get behind, and quality they can count on. We’re committed to raising our bison regeneratively, and helping chefs ‘elevate the plate’ with both our classic and creative cuts.”

The Hammer Shank, or Thor’s Hammer, an impressive chefs cut from Noble.

This year at SIAL, Noble will be offering small tasting plates of premium cuts, prepared by Canadian Chef Mathieu Paré. “There is so much value in bison beyond the great taste and nutrition story,” says Long. “Chefs want to know where their products come from, how and where the animals are raised, and the impact on the environment. We’re proud to be part of a Canadian bison industry that makes regeneration a priority.”

To find out more about our company and our products, and how we can help you put Noble Premium Bison on the menu, visit us October 15-19 at SIAL: Hall 6 – D – 255

About Noble Premium Bison

Through its European office in the Netherlands, Noble has been distributing premium grass-raised bison meat to discerning clients in the European market and Switzerland since 2016. Noble Premium Bison uses regenerative ranching practices to raise bison without growth hormones or antibiotics on over 3.600 hectares of native and reclaimed Canadian grassland. The result—a premium, nutritious, consistent and sustainable source of quality protein. 

For more information, please contact:
Kelly Long, Partner & CEO, Noble Premium Bison
Calgary, Alberta
825-509-1436

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Noble Premium Bison

noblepremiumbison

Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Our bison recipes celebrate all the colours and fl Our bison recipes celebrate all the colours and flavours of Canada 🤗 But we’ve got a soft spot for Bison & Beer Borscht - and Poutine! #happycanadaday!
Man, it doesn’t get much easier - and tastier - Man, it doesn’t get much easier - and tastier - than this! Full recipe on our website or in our Bio 😋#eatbettereatbison #noblepremiumbison 

Bison & Swiss Chard Focaccia

1 store bought pizza dough
1 226g (8 oz) package Noble Premium Bison Cubes
1/4 cup olive oil (60ml)
9-10 cloves garlic, minced
1 small onion, finely chopped
2 cups fresh Swiss chard, finely chopped (500ml)
2 tbsp balsamic vinegar (30ml)
Salt and pepper to taste
1 tsp red chiles (5ml)
1 cup mozzarella cheese (250ml)
Chopped chives, for garnish
10 Things to Love About Noble Premium Bison
1️⃣ 100% Canadian
2️⃣ Regenerative by Nature
3️⃣ Ranch Raised on 🇨🇦 grasslands
4️⃣ No Hormones
5️⃣ No Antibiotics
6️⃣ No Additives
7️⃣ Nutrient Dense
8️⃣ Pure Lean Protein
9️⃣ Delicious Recipes online
🔟 Available across Canada

#eatbettereatbison #noblepremiumbison #canadianbison @canadianbisonassociation
Proud to sponsor the 4th annual @terroirsymposium Proud to sponsor the 4th annual @terroirsymposium this past May in Calgary! Two days of inspiration, conversation and of course - standout culinary creations featuring Noble Premium Bison! #elevatetheplate #canadianbison
It’s #tacotuesday baby, and we’re having a har It’s #tacotuesday baby, and we’re having a hard time deciding what to make! #noblepremiumbison #eatbettereatbison
Weekends comin’ and you know what that means…b Weekends comin’ and you know what that means…bison burgers on the grill! Check out the recipe on our website for Jerk Bison Burgers with Grilled Corn & Pineapple Salsa 🤩 #eatbettereatbison #bisonburgers #whatsonyourgrill #bbqfamily #maddieandkiki #noblepremiumbison
Congratulations @recipeswithtracey 🤗 You’re o Congratulations @recipeswithtracey 🤗 You’re our Big Box of Bison Winner this month 🥳 Thanks to all of you who entered! Keep following Noble for more new bison recipes every month from your favourite #grillmasters @maddieandkiki and of course a chance to win our next Bison Giveaway! #eatbettereatbison #bbqfamily #noblepremiumbison
Fix those mid week meal doldrums with our Coffee R Fix those mid week meal doldrums with our Coffee Rubbed Bison Striploin! Recipe and Where to Buy Noble on our website! #eatbettereatbison
It’s not very often our Bison Giveaway winners l It’s not very often our Bison Giveaway winners love to grill as much as we do 🥳 stay tuned for our next big Giveaway ‘cause summer grilling season is just getting started! #bisononthegrill #noblepremiumbison #eatbettereatbison
No dinner doldrums here! Go online for our juicy B No dinner doldrums here! Go online for our juicy Bison Brussels Sprout Salad from your fave grill masters @maddieandkiki 🤩
We love us some bison TACOS!! #tacotuesday #eatbet We love us some bison TACOS!! #tacotuesday #eatbettereatbison #noblepremiumbison 🇨🇦 Recipes online! 🥳
Creating a menu with Noble Premium Bison has endle Creating a menu with Noble Premium Bison has endless possibilities!

Visit our website to see how we raise our animals, our commitment to regenerative ranching, and our passion for delivering premium quality🇨🇦 bison meat 🤩

#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #chefscut #hospitality #topchef #elevatetheplate #bisoncuts #eatbettereatbison
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