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Noble Premium Bison expands it’s reach to retail consumers across Canada

Noble Premium Bison expands it’s reach to retail consumers across Canada

Noble Premium Bison, Canadian producers and suppliers of premium quality bison meat, are heading East. After a successful Western Canadian product launch with Sobeys in early February, the national retailer now wants Noble Premium Bison products in their meat cases across Canada.

Beginning May 15th, Noble Premium Bison Lean Ground, Inside Round Marinating Steaks, Ribeye, Striploin and Top Sirloin Grilling Steaks will be available in the fresh meat counters at Sobeys and Foodland stores in Ontario, Nova Scotia, New Brunswick, PEI and Newfoundland.

bison packaged cuts

“Bison used to be a niche product and was often only available at select butcher shops and farmers markets”, said Kelly Long, partner and CEO. “Canadians are big barbeque enthusiasts, and with summer coming, we’re excited to be bringing our premium bison steaks and ground bison to consumers—and professional and home grillmasters—across Canada.”

Demand for bison has been growing steadily since chefs and consumers began touting the delicious taste and nutritional advantages of this superior protein. Bison meat is nutrient dense because of the proportion of protein, fat, mineral, and fatty acids to its caloric value. There are higher amounts of iron and B12 than other animal proteins, and less fat than beef. The flavour profile is slightly richer, sweeter and cleaner than beef and it can be cooked in much the same way. With over 4,000 bison on ranches in Saskatchewan and Manitoba, keeping up with consumer demand will not be an issue.

Bison meat has become part of a culinary revolution, and Noble Premium Bison is meeting that demand through a commitment to transparency and best practices. “We believe our customers have a right to know everything about our bison—where it comes from, how it’s raised and handled, and what goes into making it a premium product,” said Doug Griller, producer and partner. “We’ve worked hard to develop the very best practices to ensure the safety and quality of the bison we sell, and continue to follow WHO guidelines with respect to additional operating procedures. Our products are processed at the only single-species SQF-certified plant in North America and with our vertical integration, we can maintain control of our product from ranch to retail.”


ABOUT NOBLE PREMIUM BISON Canadian producers and suppliers of premium quality bison meat, Noble bison are ranch-raised on Canadian prairies without added hormones or antibiotics. Noble exports a range of bison products to hospitality clients in Europe, and ships branded products to retail clients across Canada, including Costco, Sobeys, Safeway, Thrifty Foods, IGA and Foodland. With over 9,000 acres of reclaimed native grassland, Noble Premium Bison follows restorative ranching practices to improve soil health, help conserve biodiversity, and support the bison with minimal intervention. For more information on Noble’s grass-raised, grain-finished products and restorative ranching practices, visit www.noblepremiumbison.ca

ABOUT SOBEYS Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ approximately 123,000 people. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

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noblepremiumbison

Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
Grocery prices got ya down? Enter to WIN a big BOX Grocery prices got ya down? Enter to WIN a big BOX of BISON! 😀😍
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You're gonna love getting your free box of tasty nutritious #noblepremiumbison steaks, lean and extra lean ground, and steak cubes! But we can't deliver to you if you don't enter! Here's how:
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👉 FOLLOW @noblepremiumbison and @maddieandkiki
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**Contest is available to Canadian residents only, and will run until Thursday June 30th. This contest is in no way affiliated with Instagram Inc. Must be 18 years of age or older to enter. Winner will be contacted by DM.**
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Be sure to tune into Maddie and Kiki's LIVE show on Insta at noon EST Friday June 24. Watch this dynamic duo grill up their Flattop Korean Bison BBQ, featuring our bison steak cubes 😋 Recipe on our website so #getgrilling
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#noblepremiumbison #canadianbison #maddieandkiki #grillmasters #bbqfamily #grillgirls #grilling #grillen #contest #freemeat #themeat2eat #eatbettereatbison #bisonrecipes #koreanbbq #chefsofinstagram
Are you a Costco member? Well, so are we! 🤸🏽 Are you a Costco member? Well, so are we! 🤸🏽‍♂️
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We’re also a Costco supplier, providing Noble Premium Bison Extra Lean Ground to 79 Costco warehouse locations across Canada! 🇨🇦 We ship our fresh product on a regular basis, so next time you’re looking to up your grill game, visit our Where-to-Buy online, to find a warehouse location nearest you. 👉🏼#themeat2eat
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Our #bison are pasture-raised without the use of growth hormones or antibiotics. Make your meat count with pure, lean, nutrient-dense Canadian bison 🤗 #unprocessed #oneingredient
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#noblepremiumbison #canadianbison #ranchraised #costcocanada #bisonmeat #eatbettereatbison #sustainableproduct #goodfoodstory #eatwellbewell #nutritionistapproved #dieticians
From food trucks to bistros and wineries, high end From food trucks to bistros and wineries, high end restaurants and culinary experiences, indigenous cuisine, including bison, is transforming Canada’s food scene.As Chef Rich Francis once said, ‘it’s important to remember that ingredients synonymous with Canada, be they salmon, Saskatoon berries or maple syrup, were first used long before Confederation and continue to be an important part of Indigenous cuisine.’We can include bison in that list too. We’re proud to be one of many independent agriculture families across Canada who are growing healthy bison herds. By raising them regeneratively, on open pasture with very little human intervention, the bison are thriving along with the grasslands.We’re also excited to see so many up and coming chefs bringing indigenous cuisine to the forefront. And in honour of National Indigenous Peoples Day, here’s just a sampling of some of Canada’s Indigenous chefs, and how you can share their passion:👉 https://travellife.ca/indigenous-chefs-on-the-rise-canada/
👉 https://www.refinery29.com/en-ca/2021/06/10498745/indigenous-chefs-recipes
👉 https://cottagelife.com/general/meet-11-indigenous-chefs-causing-a-stir/
👉 https://artsfile.ca/moshkamo-chef-rich-francis-forges-his-own-path-to-indigenous-cuisine/
👉 https://vacay.ca/2021/06/indigenous-chef-in-winnipeg-shares-comfort-food-and-culture/#canadianbison #bison #noblepremiumbison #chefs #indigenouschefs #canadiancuisine #nationalindigenouspeoplesday #canadianwomeninfood #wallofchefs #topchefcanada #chefsofinstagram
Tips on how to make the most of your meatballs! #m Tips on how to make the most of your meatballs! #meatballmonday
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Meatballs are an easy, inexpensive appetizer or meal that we enjoy any day of the week! Glazed, simmered or sautéed, these little balls of goodness are extra nutritious when you make ‘em with ground bison! Here’s a few tips on making the most of your meatballs:
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👉 Start with a good quality ground meat - like Noble Premium Lean Ground Bison! Grass raised without hormones or antibiotics. YUM.
👉 Keep your ingredients cold - helps keep the fat from breaking down before you cook them. If adding precooked ingredients, let those cool first.
👉 Add a little moisture - eggs, breadcrumbs moistened with milk, or a cheese like gorgonzola all add a little moisture to the mix.
👉 Don’t overcook - bison is really lean, with less fat than beef or pork, so don’t overcook to keep them tender.
👉 Do a taste test - panfry a sample patty to check your seasonings and adjust as needed before you make all your meatballs.
👉 Handle with care - gently mix your ingredients together, use an ice cream scoop to form the balls or oil your hands and roll gently.
👉 Skip the frying - it's kinda messy so we prefer to bake, broil or cook right in our favourite sauce.
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Visit our Where-to-Buy to find fresh lean and extra lean ground #noblepremiumbison at a retailer nearest you and #eatbettereatbison
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#meatballs #bisonrecipes #bison #canadianbison #kidfriendlyfood #groundmeat #healthymeat #themeat2eat #grassraised #familyfood #easymeals #mealplanning #nutritionistapproved #dieticianapproved #hearthealthy #pureprotein
DAD + STEAK = HAPPY FATHERS DAY!! ⠀⠀⠀⠀⠀ DAD + STEAK = HAPPY FATHERS DAY!!
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We know we’re early but ya gotta get prepped when it comes to grilling up the best steak ever for the ol’ man! Start with our Bison Top Sirloin, Striploin, Inside Round or Ribeye, and dad will definitely feel like a king!
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Noble Premium Bison are pasture-raised in Canada without the use of growth hormones or antibiotics. Better for the bison, better for the planet 🌾 Visit our Where-to-Buy online to find a retailer near you #eatbettereatbison
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#noblepremiumbison #dadsday #fathersday #steakdinner #bisonsteak #bison #canadianbison #themeat2eat #getgrilling #grilling #grillen #steaklovers #bbqfamily
What's the difference between a Top Sirloin and Si What's the difference between a Top Sirloin and Sirloin Tip? Lots!
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Though both have sirloin in the name, don’t confuse one with the other! These popular cuts come from different areas of the carcass and have very unique characteristics. Our Bison Top Sirloin Steak is tasty, nutritious and readily available at retail right across Canada! Visit the the fresh meat counter @sobeys @longosmarkets @safewaycanada @thriftyfoods
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Link in Bio or READ MORE on our website 👉 https://noblepremiumbison.com/meet-noble/blog/know-your-cuts-top-sirloin-vs-sirloin-tip/
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#noblepremiumbison #canadianbison #bisonsteak #steak #steaklovers #sirloin #topsirloin #getgrilling #grilling #grillen #bbqlife #eatbettereatbison #themeat2eat #nutritious #pureprotein #noantibiotics #nohormones #sustainableproducts
Look who else LOVES making meatballs?! #meatballmo Look who else LOVES making meatballs?! #meatballmonday
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Full disclosure - we love anything @dennistheprescott makes, especially these French Onion Smoked Meatballs! For some extra nutrition and a leaner, lighter version, substitute bison as your protein of choice! And don’t wait for the cold weather - we can confirm these tasty #meatballs are #mouthwatering year round! 😋
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All our sustainable bison products are available at retail across Canada. Visit our website and get your bison on! 🤗🇨🇦
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #bison #eatbettereatbison #chefsofinstagram #canadianchefs #cheflife #dennistheprescott #cookbookauthor #eatdelicious @withregram
One can never have enough of a good thing #eatbett One can never have enough of a good thing #eatbettereatbison
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These Mini Gochujang Bison Burgers with Kimchi Mayo from @maddieandkiki are easy to make and mighty tasty 😋 Perfect little morsels for a backyard BBQ with friends, when you have to juggle a burger AND a beer 😍 #Recipe on our website!
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Head to the fresh meat counter at one of the many retailers across Canada who carry #noblepremiumbison and have a great #weekend! @sobeys @longosmarkets @costco_canada @costcofindscanada @safewaycanada @thriftyfoods @bestofcalgaryfoods
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#canadianbison #bisonburgers #bisonmeat #themeat2eat  #burgerlove #bbqfamily #maddieandkiki #getgrilling #grilling #grillen #bbqseason #bisonrecipes
What do you need to make the best Bison #birria ta What do you need to make the best Bison #birria tacos ever?! Here’s a tip👇🏼
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Start with a great recipe and Noble Premium Bison Steak Cubes! #tacotuesday
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We’ve got both! You can find our Birria Bison Tacos in our Recipe section online, as well as a Where to Buy portal to find our pasture-raised Canadian bison near you! #eatbettereatbison
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#noblepremiumbison #canadianbison #premiumproduct #healthymeat #allnatural #bisonrecipes #tacos #birriatacos #bisonmeat #themeat2eat #hearthealthy #nutrionists #dieticians #regenerativebynature
Looking for a change? Why not try bison!Bison me Looking for a change? Why not try bison!Bison meat is different than beef or pork. It’s more nutrient-dense, leaner, and always raised on the open range. We never give our animals growth hormones because it’s better for the animals, and we think, better for us, too. #eatbettereatbison
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Bison are not raised on the same massive scale as cattle, graze primarily on pasture, and spend more time on the ranch. Because of how they’re raised, #bisonmeat is considered more of a specialty item than a commodity. #goodfoodstory
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Visit our website for more information on this sustainably-raised, high value protein 🌾 And make the most of the meat you eat 🤗
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#noblepremiumbison #canadianbison #premiumproduct #healthymeat #allnatural #pureprotein #bisonmeat #themeat2eat #hearthealthy #nutrionists #dieticians #regenerativebynature
Top Chef Canada Erica Karbelnik gets inspired with Top Chef Canada Erica Karbelnik gets inspired with #noblepremiumbison
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There’s always imagination behind a dish. We asked @chefericak to create a plate using our premium pasture raised #canadianbison 🦬 Her mind went to open fields, blue skies, calm breeze with the silent beautiful giant grazing in its peace. 🌾 Our mind went to ‘WOW’!
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Bison tenderloin // blackberries // parsnip // fondant potato // blackberry jus
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#bison #finedining #catering #torontolife #torontochef #chefsofinstagram #plating #artofplating #inspiration #topchefcanada #bringonthecarbs #elevatetheplate Posted @withregram • @bringonthekarbs
One of our most popular cuts - bison striploin!
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Some consider it the perfect middle ground between a tenderloin and ribeye. And we've got some super tasty recipes online that feature this juicy, tender, versatile cut. So what are you waiting for?
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👉 Delicious and healthy Warm Bison Striploin Steak Salad from one of our many inspiring chefs!
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#noblepremiumbison #canadianbison #steak #bisonsteak #striploin #newyorkstrip #bisonrecipes #chefinspired #onthegrill #steaksalad #eatwellbewell #healthymeat #bison #themeat2eat
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