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Noble Premium Bison joins Sobeys

Noble Premium Bison joins Sobeys

Noble Premium Bison joins with Sobeys to bring premium bison products to consumers across Western Canada

Noble Premium Bison, Canadian producers and suppliers of premium quality bison meat, are teaming up with Sobeys to launch a curated selection of Canadian bison products across 250 retail stores in Western Canada.

Beginning February 7th, Noble Premium Bison Inside Round Marinating Steak, Steak Cubes, Ribeye, Striploin and Top Sirloin Grilling Steaks and Lean Ground will be available in the fresh meat counters at Sobeys, Safeway and Thrifty Foods stores in BC, Alberta, Saskatchewan and Manitoba. Find a location nearest you here.

bison packaged cuts

Demand for bison has been growing steadily since chefs and consumers began touting the delicious taste and nutritional advantages of this superior protein. “Bison meat is nutrient dense because of the proportion of protein, fat, mineral, and fatty acids to its caloric value,” said Kelly Long, partner and CEO. “There are higher amounts of iron and B12 than other animal proteins, and 30% less fat than beef. The flavour profile is slightly richer, sweeter and cleaner than beef and it can be cooked in much the same way.“

Bison meat has become part of a culinary revolution, and Noble Premium Bison is meeting that demand through a commitment to transparency and best practices. “We believe our customers have a right to know everything about our bison—where it comes from, how it’s raised and handled, and what goes into making it a premium product,” said Doug Griller, producer and partner. “We’ve worked hard to develop the very best practices to ensure the safety and quality of the bison we sell. Our products are processed at the only single-species SQF-certified plant in North America and with our vertical integration, we can maintain control of our product from ranch to retail.”

ABOUT NOBLE PREMIUM BISON Canadian producers and suppliers of premium quality bison meat, Noble bison are ranch-raised on Canadian prairies without added hormones or antibiotics. With over 9,000 acres of reclaimed native grassland, Noble Premium Bison follows restorative ranching practices to improve soil health, help conserve biodiversity, and support the bison with minimal intervention. For more information on Noble’s grass-raised, grain-finished products and restorative ranching practices, click here.

ABOUT SOBEYS Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ approximately 123,000 people. For more information on Sobeys Inc. click here.

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noblepremiumbison

Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
So, what's the buzz with bison and regenerative ra So, what's the buzz with bison and regenerative ranching?
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The trend towards buying products that are sustainably raised continues to grow, and for good reason. Eating bison meat regenerates a healthy planet, restoring Canada’s grasslands and ensuring bison’s survival. But what does ‘regenerative ranching’ mean?
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Universally called “regenerative agriculture,” this promising agricultural methodology promotes multiple practices aimed at building soil health that can improve agricultural lands and ultimately sequester carbon. Grasslands are second only to Earth’s oceans in their ability to sequester carbon, and bison are helping them do that.
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To learn more, and meet some of our producers, visit our website at noblepremiumbison.com
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#noblepremiumbison #canadianbison #goodfoodstory #regenerativebynature #healthyplanet #soilhealth #grasslands #carboncapture #sustainableproducts #sustainableagriculture #climateheroes #eatbettereatbison #themeat2eat @canadianbisonassociation
It's not Hump Day! It's High Five the Home Chef Da It's not Hump Day! It's High Five the Home Chef Day!😀
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Put bison meat on the menu at your house, and get ready for some big smiles around the table. Bison meat is slightly sweeter and richer tasting than beef, but is cooked in much the same way. When grilling, just remember bison is leaner than beef so needs less time on the #bbq 🥩
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Check our website for Tips and Suggestion, as well as Recipes for all our tasty bison steaks, cubes and ground. Available at retail right across Canada 🇨🇦 Find a store nearest you on our Where-to-Buy link.
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#noblepremiumbison #canadianbison #bisonrecipes #pureprotein #grassraised #themeat2eat #healthymeat #eatbettereatbison #sustainableproducts #regenerativebynature #homechefs #grilling #bbqfamily
Don't wait for the Easter bison to tuck into these Don't wait for the Easter bison to tuck into these 'eggs' 😋
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Another deliciously creative recipe from Canada's Favourite Female Grillmasters and #bisonmeat lovers @maddieandkiki 👍 These Smoked Bison Scotch Eggs are a great way to use Lean or Extra Lean Ground bison - and what a protein hit! You'll find the recipe on our website, along with Where-to-Buy all our #sustainablyraised products across Canada 🇨🇦 #eatbettereatbison
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#noblepremiumbison #canadianbison #bisonrecipes #scotcheggs #groundmeat #bison #themeat2eat #healthyprotein #grassraised #hormonefree #antibioticfree #noadditives #pureprotein #maddieandkiki #onthegrill #bbqfamily
Follow your passion and never let anyone tell you Follow your passion and never let anyone tell you it can’t be done 💯
#internationalwomensday #womeninfood #cdnag
Time for some crunchy Bison taco supremes!! #tacot Time for some crunchy Bison taco supremes!! #tacotuesday
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These are as fun to eat as they are delicious! Head to @costco_canada for our new triple pack of Extra Lean Bison and you’ve got a taco party 🌮🌮🎉 Recipe on our website #eatbettereatbison
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#noblepremiumbison #canadianbison #bison #bisonrecipes #maddieandkiki #crunchytacos #tacotime #funfood #kidfriendlyfood #eatwellbewell #dieticianapproved
We raise bison because it's a good food story 🌎 We raise bison because it's a good food story 🌎🌾
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Noble's Canadian producers strongly support their local communities and economy. When you purchase our sustainable bison products, you're supporting those communities, and regenerative ranching too. #eatbettereatbison
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#noblepremiumbison #canadianbison #bison #regenerativebynature #cdnag #goodfoodstory #sustainableagriculture #grassraised #farmfamilies #eatwellbewell #themeat2eatforahealthyplanet
Sometimes you just feel like a great STEAK 😋 #e Sometimes you just feel like a great STEAK 😋 #eatbettereatbison
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We've got you covered! Our Bison Striploin, Top Sirloin, Ribeye and Inside Round are all available at retail right across Canada.🇨🇦
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Bison is #themeat2eat for a healthy planet. Our #bison are raised regeneratively on Canadian grasslands, without the use of hormones or antibiotics. Their natural grazing habits feed the soil which helps with both biodiversity and carbon capture. 🌾🌎
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But let's get back to that STEAK! Tasty, lean and nutritious, you'll find great recipes and tips on how to cook the perfect steak on our website – plus Where-to-Buy all our #sustainable products!
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#noblepremiumbison #canadianbison #bisonsteak #steak #getgrilling #bbqtime #bbqfamily #grillmasters #eatyourmeat #pureprotein #ketofriendlyfood #bisonrecipes #healthymeat #grassraised #regenerativebynature
CHEF TIP: The bison Tri-Tip will #ElevateThePlate CHEF TIP: The bison Tri-Tip will #ElevateThePlate and your bottom line!
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Named for its triangular shape, the tri-tip is a hidden gem from the bottom of the sirloin primal - with the same great flavour characteristics 😋
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From Back Ribs to Brisket, Tri-Tip to Teres Major, #chefs will love the advantage our Creative Cuts give you. These under-utilized bison cuts are a game changer, offering intrigue and increased profitability 💯 #eatbettereatbison
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Contact info@noblepremiumbison for more details on how you can put premium Canadian bison on the menu 🇨🇦
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#noblepremiumbison #canadianbison #hospitality #chefsofinstagram #topchefs #topchefcanada #catering #grillmasters #tritip #bisonmeat #themeat2eat #regenerativebynature
Who doesn’t love food on sticks?! Especially whe Who doesn’t love food on sticks?! Especially when it’s bison 💕
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We think everything tastes better when it’s served on a stick! Food that’s easy to make, fun to serve and SUPER tasty is a winner at our house 💯 
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Head to our website for loads of great recipes plus Where -To-Buy our #sustainablyraised bison products 🇨🇦
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#noblepremiumbison #canadianbison #eatbettereatbison #themeat2eat #grassraised #hearthealthy #pureprotein #bisonrecipes #meatballmonday #healthyfastfood #familymeals
Man, is it stew season! Elevate a real classic com Man, is it stew season! Elevate a real classic comfort food - with bison!
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Substitute bison for beef in your next pot of stew, and elevate the taste and nutrition factor 😋 You can’t go wrong with a big bowl of stew on a cold winter day - and we’ve got some great recipes on our website to get you started.
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All our sustainable grass raised #bison products are available at the fresh meat counter at retailers across Canada🇨🇦Visit Where-to-Buy at noblepremiumbison.com
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#noblepremiumbison #canadianbison #bisonstew #stew #steakcubes #comfortfood #elevatetheplate #eatbettereatbison #themeat2eat #pastureraised #winterfood #bisonrecipes #ellegourmet
Smoked Mac & Cheese Stuffed Bison Meatloaf! Who’ Smoked Mac & Cheese Stuffed Bison Meatloaf! Who’s in?
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We ❤️ mac & cheese! We ❤️ meatloaf! So why not put those two classic comfort foods together?
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Join our other dynamic duo @maddieandkiki for a spirited how-to on this amazing recipe made with - you guessed it - Noble Premium Bison!
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And now with our tri-pack of Extra Lean Ground in the fresh meat case @costco_canada you can make meatloaf for the whole darn family 🤗
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#noblepremiumbison #canadianbison #bison #themeat2eat #bisonrecipes #meatloaf #macncheese #bisonmeatloaf #comfortfoods #familymeals #foodforacrowd #budgetmeals #smokergrill #onthegrill #maddieandkiki
The wait is over…Congratulations @alisapetrisch The wait is over…Congratulations @alisapetrisch 🎉 You're the winner of this month's Big Box of Bison Giveaway! 
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What do we love? Hearing from all our customers about how much they enjoy our product! 
What don’t we love? Scammers who try to trick folks into thinking they are Noble Premium Bison!
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But we won’t let those imposters ruin our party, right?! So when you enter our Giveaway contests, remember…we will NEVER ask you to fill out a form, or send us money. If it seems sketchy, it probably is. 
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Thanks again to all of you who entered, and keep following us so you don't miss the next great bison Giveaway!
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#noblepremiumbison #maddieandkiki #bbqfamily #bisonmeat #bison #sustainableproducts #eatbettereatbison #themeat2eat #getgrilling #onthegrill #canadianbison #eatwellbewell #grassraised @maddieandkiki
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