Noble Premium Bison joins Sobeys

Noble Premium Bison joins with Sobeys to bring premium bison products to consumers across Western Canada

Noble Premium Bison, Canadian producers and suppliers of premium quality bison meat, are teaming up with Sobeys to launch a curated selection of Canadian bison products across 250 retail stores in Western Canada.

Beginning February 7th, Noble Premium Bison Inside Round Marinating Steak, Steak Cubes, Ribeye, Striploin and Top Sirloin Grilling Steaks and Lean Ground will be available in the fresh meat counters at Sobeys, Safeway and Thrifty Foods stores in BC, Alberta, Saskatchewan and Manitoba. Find a location nearest you here.

Demand for bison has been growing steadily since chefs and consumers began touting the delicious taste and nutritional advantages of this superior protein. “Bison meat is nutrient dense because of the proportion of protein, fat, mineral, and fatty acids to its caloric value,” said Kelly Long, partner and CEO. “There are higher amounts of iron and B12 than other animal proteins, and 30% less fat than beef. The flavour profile is slightly richer, sweeter and cleaner than beef and it can be cooked in much the same way.“

Bison meat has become part of a culinary revolution, and Noble Premium Bison is meeting that demand through a commitment to transparency and best practices. “We believe our customers have a right to know everything about our bison—where it comes from, how it’s raised and handled, and what goes into making it a premium product,” said Doug Griller, producer and partner. “We’ve worked hard to develop the very best practices to ensure the safety and quality of the bison we sell. Our products are processed at the only single-species SQF-certified plant in North America and with our vertical integration, we can maintain control of our product from ranch to retail.”

ABOUT NOBLE PREMIUM BISON Canadian producers and suppliers of premium quality bison meat, Noble bison are ranch-raised on Canadian prairies without added hormones or antibiotics. With over 9,000 acres of reclaimed native grassland, Noble Premium Bison follows restorative ranching practices to improve soil health, help conserve biodiversity, and support the bison with minimal intervention. For more information on Noble’s grass-raised, grain-finished products and restorative ranching practices, click here.

ABOUT SOBEYS Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ approximately 123,000 people. For more information on Sobeys Inc. click here.