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Home » Bison Blog » Longo’s brings Noble Premium Bison to 37 stores in Ontario

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Longo’s brings Noble Premium Bison to 37 stores in Ontario

Longo’s brings Noble Premium Bison to 37 stores in Ontario

Noble Premium Bison, Canadian producers and suppliers of pasture-raised premium bison meat, have teamed up with Longo’s to bring customers a full selection of Canadian bison products.

As of February 17th, Noble Premium Bison Ribeye, Striploin and Top Sirloin Grilling Steaks, Inside Round Marinating Steak, Steak Cubes and Lean Ground will be available in the fresh meat counters at all 37 Longo’s stores in the Greater Toronto Area and Hamilton.

bison packaged cuts

Noble Premium Bison began in 2016 over a cup of coffee and a passion for Canadian bison and the grasslands they graze on. Noble launched its sustainable products at retail in Western Canada in February 2020, and by the end of the year, had extended its retail reach right across Canada.

“Joining up with Longo’s was a natural fit for us. Longo’s treats its customers and employees like family, and even though the bison industry in Canada is quite small, we’re like family too. Although Longo’s has been in business a lot longer than we have, we’ve built our brand on some of the same values – quality, integrity, innovation, and supporting our communities.”

Kelly Long, Partner & CEO, Noble Premium Bison

In 2020 alone, sales of bison meat at retail grew almost 200% (according to Nielsen), and the demand for nutritious, regeneratively-raised bison meat continues to grow. “Consumers and chefs are looking for a good food story”, said Long. “That means knowing where their food comes from, what goes into making it, and the impact it has on the environment.”

Bison is nutrient-dense because of the proportion of protein, fat, mineral, and fatty acids to its caloric value. There are higher amounts of iron and B12 than other animal proteins, and less fat and cholesterol than beef. Bison meat is not only good for the planet, it’s good for the body, too. We raise our animals without the use of growth hormones or antibiotics—it’s better for the bison and our consumers and retailers want a product raised naturally.

ABOUT NOBLE PREMIUM BISON
Canadian producers and suppliers of premium quality bison meat, Noble Premium Bison are sustainably pasture-raised on Canadian prairies without the use of growth hormones or antibiotics. With over 9,000 acres of reclaimed native grassland, Noble Premium Bison follows regenerative ranching practices to improve soil health, conserve biodiversity, and help the bison thrive with minimal intervention. For more information on Noble’s premium products and restorative ranching practices, visit www.noblepremiumbison.com

ABOUT LONGO’S
The Longo’s story began with a love of family and passion for food. What started as a neighbourhood fruit market in 1956 is now a thriving business with 37 locations and an e-commerce grocery delivery service under the Longo’s banner. Longo’s is a chain of retail supermarkets and grocery delivery service  serving Southern Ontario, Canada, controlled by Sobeys parent Empire Company in partnership with the founding Longo family. Its corporate office is located in Vaughan and operates locations mainly in the Greater Toronto and Hamilton Area.

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Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
Make the most of the meat you eat – make it biso Make the most of the meat you eat – make it bison! 🇨🇦
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One of the more nutrient-dense proteins you can buy, bison is also super lean, tastes delicious and is easy to prepare! We have so many great recipes on our website to get you started, and we add more every month. 😋 #bisonrecipes
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So what are you waiting for? Head to our Where-to-Buy portal on our website to find a retailer nearest you, and #eatbettereatbison
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#noblepremiumbison #canadianbison #themeat2eat #regenerativebynature #grassraised #nohormones #noantibiotics #goodfoodstory #recipesonline #bisonsteak #bison #eatwellbewell @sobeys @longosmarkets @costco_canada @safewaycanada
Fire up that grill @canadianbites 🥳💯 You’v Fire up that grill @canadianbites 🥳💯 You’ve got a BIG BOX of BISON comin’ your way!
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Congratulations!! Looks like you’re pretty savvy in the kitchen, but if you need any inspiration, check out all the amazing bison recipes on our website! We can’t wait to see what you cook up first, so be sure to tag us @noblepremiumbison!
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Once again, thanks to all of you who entered, and told us what you’d make with Noble Premium Bison! Seems like #bisonburgers win the popularity contest but ‘steak on the grill’ was a close second! Many of you said you’ve never tried bison meat so we’re hoping to change that! Bison is one tasty, nutritious protein - high in iron and vitamins, lower in fat, and raised sustainably on 🇨🇦 grasslands. #eatbettereatbison
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Stay tuned for the next BIG BOX of BISON GIVEAWAY 'cause #bbqseason is officially here! And in the meantime, head to @sobeys @longosmarkets @safewaycanada @costco_canada @thriftyfoods @bestofcalgaryfoods to find our premium Canadian bison!
👉https://noblepremiumbison.com/where-to-buy/
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#noblepremiumbison #canadianbison #healthymeat #themeat2eat #bisonmeat #bisonsteak #bisonburger #bbqtime #onthegrill #getgrilling #bbqfamily #grillmasters #grilling #grillen #steak #burgers #maddieandkiki @maddieandkiki
Know Your Bison Cuts: Striploin vs Top Sirloin #ea Know Your Bison Cuts: Striploin vs Top Sirloin #eatbettereatbison
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We often get asked, “What’s the difference between your bison Top Sirloin steak and the bison Striploin?" They're both cut from the ‘sirloin primal’ which is a large cut that allows for many types of steaks, but they are quite different.The Top Sirloin is a steak cut from the tender upper part of the sirloin. It’s leaner than the Striploin, and even though it’s not quite as tender, it’s a great tasting cut and very versatile. The Top Sirloin won’t say no to a marinade, and makes an economical choice for grilling, broiling or sautéing. 🔥
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The Striploin, also known as the New York Strip, is a steak cut from the front portion of the sirloin, known as the short loin. Some say it’s the perfect middle ground between a tenderloin and ribeye steak; more flavour than a tenderloin and not quite as pricey as a ribeye. A great value, the striploin is often seasoned simply – to let the taste shine through.💯
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Along with the Bison Ribeye, Noble Premium Bison grilling steaks make for a great eating experience - just keep your eye on the prize and don’t cook past Medium. We suggest Medium-Rare, let it rest, and slice against the grain for the best taste and texture 😋
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#noblepremiumbison #canadianbison #bisonsteak #steak #fleisch #healthymeat #themeat2eat #sirloin #topsirloin #striploin #newyorkstrip #steaklovers #onthegrill #bbqtime #bbqfamily #ranchraised #goodfoodstory #sustainableproducts @sobeys @longosmarkets
Fire up that barbie...it's BURGER TIME!! ⠀⠀⠀ Fire up that barbie...it's BURGER TIME!!
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This Friday night we're tuckin' into another sensational #bison burger from Canada's Favourite Female Grillmasters @maddieandkiki 😀 Bison & Onion Smash Burgers with Morel Mushrooms are about as good as it gets when it comes to gettin' your burger on 🍔 😋
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Simple ingredients, simply delicious, and so easy to make! Pick up your Lean or Extra Lean Noble Premium Ground Bison from retailers right across Canada. Just visit our Where-to-Buy on our website to find one nearest you!
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#noblepremiumbison #bisonburgers #burgers #bisonrecipes #burgerlove #burgertime #grilling #grillen #bisonmeat #fleisch #bbqtime #bbqfamily #fridaynightfood #easymeals #kidfriendlyfood #canadianbison #themeat2eat #pureprotein #maddieandkiki @maddieandkiki @sobeys @costco_canada
How many meatballs can YOU make? #meatballmonday
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Loads of them! If you start with some helping hands and a double pack of Extra Lean Ground Bison from #noblepremiumbison 🤗🤗
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Our bison is pasture-raised without the use of growth hormones or antibiotics, so you get everything you want in a healthy meat product - and nothing you don’t 🌾
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Available @costcocanada from coast to coast. Check our Where to Buy online for a location nearest you and #eatbettereatbison
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#canadianbison #bison #meatballs #appetizers #mondaymeals #easymealprep #eatwellbewell #kidfriendly #bisonmeat #themeat2eat #goodfoodstory
Another Big Box of Bison Giveaway? You bet! And ju Another Big Box of Bison Giveaway? You bet! And just in time for #momsday 🧡
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Since we cook up bison steaks for our moms (ok, we admit it, and our fur babies), we thought yours would appreciate being pampered with some Noble Premium Bison, too! 😀
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We’ve had 2 lucky winners so far so get your entries in for Bison Giveaway #3!
Here’s how to enter:
👉🏼 Follow both @noblepremiumbison and @maddieandkiki
👉🏼 ‘Like’ this photo and comment below on what you’d make first!
👉🏼 And tag 2 friends who you know would LOVE to try bison!
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*Contest is available to Canadian residents only, and will run until Sunday May 15. This contest is in no way affiliated with Instagram, Inc. You must be 18 years of age or older to enter. Winner will be contacted via DM 🤗
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#noblepremiumbison #maddieandkiki #bison #bisonsteak #steak #grilling #bbqfamily #mothersday #eatwellbewell #canadianbison #healthymeat #themeat2eat #sundaybbq @maddieandkiki
Just in time for Mother’s Day - Mexican Style Bi Just in time for Mother’s Day - Mexican Style Bison Stuffed Peppers!
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You might not have two savvy sous chefs in the kitchen like @listen2lena does, but all the other ingredients are pretty easy to acquire - including fresh lean bison!
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It used to be that bison was only available at farmers markets and farm direct but not any more 🤗 You’ll find #noblepremiumbison at fine retailers right across 🇨🇦. Visit our Where to Buy for a store nearest you!
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So treat your mum this weekend and try one of our many tasty #bisonrecipes…she’ll love you more than she already does 🧡
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#bison #canadianbison #mothersday #mumsday #goodfoodstory #eatwellbewell #familyrecipes #mealplanningmadeeasy #eatbettereatbison #noblebison #stuffedpeppers
Looking for a good food story at your local meat c Looking for a good food story at your local meat counter? #bison
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So are the retailers we’re happy to work with. They know what their customers want when it comes to buying meat that’s raised sustainably without harm to the environment, is super nutritious and tastes great 🤗Head on over to Where to Buy Noble Premium Bison on our website to find a retailer nearest you, and #eatbettereatbison 😋
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#noblepremiumbison #canadianbison #bisonmeat #healthymeat #themeat2eat #eatwellbewell #hearthealthy #nutritionistapproved #dieticianapproved #allnatural #goodfoodstory @sobeys @longosmarkets @safewaycanada @thriftyfoods @costco_canada
Making meatballs is about as easy as it gets! #wha Making meatballs is about as easy as it gets! #whatsfordinner
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Just start with Noble Premium Lean or Extra Lean Ground Bison, find one of our delicious recipes online, and start rolling. Easy peasy and oh sooooo good! #meatballmonday
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#noblepremiumbison
#canadianbison #meatballs #easymeals #mondaymeals #kidfriendlyfood #bisonmeat #pureprotein #themeat2eat #leanmeat #eatwellbewell #hearthealthy
Eat better, eat bison! Check out this tasty new re Eat better, eat bison! Check out this tasty new recipe featuring our Top Sirloin Bison Steak 💯Reverse Marinated Lime Chili Lime Bison Steak and Warm Pea & Asparagus Salad is a pretty satisfying meal for any Omnivore or Flexitarian 😊 Lean, light and nutritious, it's a perfect recipe for some Spring grilling! Visit our website for more tantalizing recipes, and Where-to-Buy Noble Premium Bison across Canada 🥩🇨🇦
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#noblepremiumbison #canadianbison #bisonsteak #steaksalad #steak #bisonrecipes #gourmetmeat #premiummeat #themeat2eat #eatbettereatbison #grassraised #maddieandkiki @maddieandkiki
Appetizers for dinner?! Heck ya! 🤗 ⠀⠀⠀⠀ Appetizers for dinner?! Heck ya! 🤗
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Then again, we grew up with breakfast for dinner on many occasions so around our house, whatever the cook wants to make, we’ll eat! 😂
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We love appetizers for dinner ‘cause they’re super fun, and it can be a party just making them! You’ll find loads of recipes on our website featuring all our pasture-raised bison products - just look under Appetizers in the drop down menu and #eatbettereatbison
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#noblepremiumbison #canadianbison #bison #bisonmeat #steak #bisonsteak #bisonrecipes #appetizers #meatballs #steakbites #smallplates #appies #ketoapproved @sobeys @longosmarkets @costco_canada @safewaycanada
Chefs! Time to 'Get Creative’ with Noble Premium Chefs! Time to 'Get Creative’ with Noble Premium Bison!
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Bison Brisket, Shank, Teres Major (Petite Tender), Tri-Tip and Top Blade are just some of the ‘Creative Cuts' Noble Premium Bison has to offer the hospitality industry. Chefs and restaurant owners are always looking for ways to add value and interest to their menu offerings, and these cuts do just that. They may be lesser known than some of their more illustrious counterparts, like the tomahawk and ribeye, but are no less flavourful.
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These high value cuts are very tasty and can offer more profitability to your bottom line. So get creative with the Noble Advantage; premium bison meat raised on Canada's grasslands. For more information on how to put Noble Premium Bison on your menu, contact us at sales@noblepremiumbison.ca
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#noblepremiumbison #canadianbison #hospitality #chefs #catering #topchefs #restaurantlife #bisonfleisch #bisonmeat #chefsofinstagram #cheflife #gourmetmeat #fleisch #premiummeat #themeat2eat #eatbettereatbison #grassraised #grasslands #regenerativebynature
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