Longo’s brings Noble Premium Bison to 37 stores in Ontario

Noble Premium Bison, Canadian producers and suppliers of pasture-raised premium bison meat, have teamed up with Longo’s to bring customers a full selection of Canadian bison products.

As of February 17th, Noble Premium Bison Ribeye, Striploin and Top Sirloin Grilling Steaks, Inside Round Marinating Steak, Steak Cubes and Lean Ground will be available in the fresh meat counters at all 37 Longo’s stores in the Greater Toronto Area and Hamilton.

Noble Premium Bison began in 2016 over a cup of coffee and a passion for Canadian bison and the grasslands they graze on. Noble launched its sustainable products at retail in Western Canada in February 2020, and by the end of the year, had extended its retail reach right across Canada.

“Joining up with Longo’s was a natural fit for us. Longo’s treats its customers and employees like family, and even though the bison industry in Canada is quite small, we’re like family too. Although Longo’s has been in business a lot longer than we have, we’ve built our brand on some of the same values – quality, integrity, innovation, and supporting our communities.”

_{Kelly Long, Partner & CEO, Noble Premium Bison}

In 2020 alone, sales of bison meat at retail grew almost 200% (according to Nielsen), and the demand for nutritious, regeneratively-raised bison meat continues to grow. “Consumers and chefs are looking for a good food story”, said Long. “That means knowing where their food comes from, what goes into making it, and the impact it has on the environment.”

Bison is nutrient-dense because of the proportion of protein, fat, mineral, and fatty acids to its caloric value. There are higher amounts of iron and B12 than other animal proteins, and less fat and cholesterol than beef. Bison meat is not only good for the planet, it’s good for the body, too. We raise our animals without the use of growth hormones or antibiotics—it’s better for the bison and our consumers and retailers want a product raised naturally.

ABOUT NOBLE PREMIUM BISON
Canadian producers and suppliers of premium quality bison meat, Noble Premium Bison are sustainably pasture-raised on Canadian prairies without the use of growth hormones or antibiotics. With over 9,000 acres of reclaimed native grassland, Noble Premium Bison follows regenerative ranching practices to improve soil health, conserve biodiversity, and help the bison thrive with minimal intervention. For more information on Noble’s premium products and restorative ranching practices, visit www.noblepremiumbison.com

ABOUT LONGO’S
The Longo’s story began with a love of family and passion for food. What started as a neighbourhood fruit market in 1956 is now a thriving business with 37 locations and an e-commerce grocery delivery service under the Longo’s banner. Longo’s is a chain of retail supermarkets and grocery delivery service  serving Southern Ontario, Canada, controlled by Sobeys parent Empire Company in partnership with the founding Longo family. Its corporate office is located in Vaughan and operates locations mainly in the Greater Toronto and Hamilton Area.