Know Your Supplier: Make Value Count

If the last two years have shown us one thing, it’s this—challenge can be an opportunity. An opportunity to build stronger relationships, find ways to deliver value without sacrificing quality, and to do something that matters. In our industry, our business, and the environment, challenges will continue. But, it’s how we step up on all counts, that defines who we are and the value we bring to the table.

Know Your Supplier: Make value count

When we started Noble Premium Bison in 2016, our goal was to take bison from being a curiosity—to a coveted protein. By bringing together producer and marketer, as we did at Noble, we were able to connect all the dots when it comes to supply and demand. And in an industry with a lot of moving parts, reliably meeting supply as demand for bison grew, was our first step in creating a value proposition for our customers.

Our second step was to build a network of vendors we can count on, no matter what situation arises. And over the past two years there have been plenty of them. From our transport companies, both on the ground and in the air, to our processing plant and clearing agent, we work as a team to make sure we meet our commitments. Customers often tell us, “You know the industry, you know the product and you know us.” To Noble, that means retailers and hospitality clients can rely on us to deliver a premium product consistently and efficiently.

The third step in establishing Noble Premium Bison as a premium brand was to work with like-minded bison producers across Canada. These are independent farm families with deep roots in their communities and a relationship to the land and bison. As Robert Johnson from RJ Bison Ranch says, “If we can keep telling Canadian consumers our stories, they’ll see the value in what we’re doing and put a premium on that.” As consumers become more ecologically aware, they’ll look to companies like Noble who are making real honest change in the meat industry.

The final step in making value count is to connect and communicate with our clients and customers on a regular basis. Your concerns are our concerns; your successes are our successes. And as we move towards a more sustainable future, leading with transparency and integrity will help to ensure we live up to our commitments—and your expectations.