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Know Your Supplier: Make Value Count

Know Your Supplier: Make Value Count

If the last two years have shown us one thing, it’s this—challenge can be an opportunity. An opportunity to build stronger relationships, find ways to deliver value without sacrificing quality, and to do something that matters. In our industry, our business, and the environment, challenges will continue. But, it’s how we step up on all counts, that defines who we are and the value we bring to the table.

Know Your Supplier: Make value count

When we started Noble Premium Bison in 2016, our goal was to take bison from being a curiosity—to a coveted protein. By bringing together producer and marketer, as we did at Noble, we were able to connect all the dots when it comes to supply and demand. And in an industry with a lot of moving parts, reliably meeting supply as demand for bison grew, was our first step in creating a value proposition for our customers.

DOUG GRILLER, PRODUCER & KELLY LONG,
CEO AND PARTNER
BISON AT THE RANCH
RETAIL PRODUCTS
Noble began over a cup of coffee and a vision – to raise bison without harm to the environment, and to make sustainable premium bison products available to retail and hospitality customers across Canada and in Europe.

Our second step was to build a network of vendors we can count on, no matter what situation arises. And over the past two years there have been plenty of them. From our transport companies, both on the ground and in the air, to our processing plant and clearing agent, we work as a team to make sure we meet our commitments. Customers often tell us, “You know the industry, you know the product and you know us.” To Noble, that means retailers and hospitality clients can rely on us to deliver a premium product consistently and efficiently.

The third step in establishing Noble Premium Bison as a premium brand was to work with like-minded bison producers across Canada. These are independent farm families with deep roots in their communities and a relationship to the land and bison. As Robert Johnson from RJ Bison Ranch says, “If we can keep telling Canadian consumers our stories, they’ll see the value in what we’re doing and put a premium on that.” As consumers become more ecologically aware, they’ll look to companies like Noble who are making real honest change in the meat industry.

The final step in making value count is to connect and communicate with our clients and customers on a regular basis. Your concerns are our concerns; your successes are our successes. And as we move towards a more sustainable future, leading with transparency and integrity will help to ensure we live up to our commitments—and your expectations.

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Canadian producers/suppliers of sustainable bison meat, pasture-raised on nature’s grassland. No hormones or antibiotics. Retail 🇨🇦 DM for Foodservice

Noble Premium Bison
Got a little craving? Then try our bison antojitos Got a little craving? Then try our bison antojitos!

These small savoury bites are a staple of Mexican street food, and are now on regular rotation in our kitchen too! Great for appetizers, snacks, parties...and picnic food! Head to our website for the full Grilled Bison Antojitos recipe, and also where to buy #noblepremiumbison across Canada 🇨🇦

#canadianbison #bisonrecipes #maddieandkiki #eatbettereatbison #themeat2eat #pureprotein #sustainableproducts #grassraised #hormonefree #noadditives #antibioticfree
With over 47 fresh food markets across Ontario, yo With over 47 fresh food markets across Ontario, you’re bound to find your favourite Noble Premium Bison at Farm Boy! #eatbettereatbison #goodfoodstory #farmboy
We're up for the #challenge with new fitness-inspi We're up for the #challenge with new fitness-inspired bison recipes! #f45challenge

Noble Premium Bison has teamed up with @f45northyork for their summer fitness F45 Challenge, and we can't wait to see your results! As Nutrition Partner, F45 North York gave us access to their Challenge recipes so we could power some up with lean, nutritious bison. After a tough workout this Chipotle Bison Bowl is super easy to make, and loaded with protein, iron, vitamins and minerals.

Check out our recipes under F45 Inspired, and visit Where-to-Buy to find Noble Premium Bison at a retailer nearest you! #eatbettereatbison

#noblepremiumbison #canadianbison #healthymeat #pureprotein #grassraised #healthyfood #f45training #healthylifestyle #getchallenged #torontolife @schmoozelife
Check all the boxes - with Noble Premium Bison!
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✅ Ranch raised on grass
✅ No hormones, antibiotics or additives
✅ High in iron, nutrient-dense
✅ Never frozen, always fresh
✅ Rich taste, not gamey
✅ Sustainable products
✅ Available at retail across Canada
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Time to try bison! Visit Where-Buy on our website for a retailer nearest you #eatbettereatbison
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#noblepremiumbison #bison #canadianbison #bisonmeat #themeat2eat #healthyprotein #eatwellbewell #eatyourmeat #bisonrecipes
Safe grilling out there BBQ family! 😀 ⠀⠀⠀ Safe grilling out there BBQ family! 😀
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For many folks, May long is the real start of BBQ season. So after you’re done cleaning those grills and prepping your work space, head on over to our website for some bison inspiration! We’ve got recipes for every cut and every craving 😋 
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Visit Where-to-Buy to find all our #sustainable products across 🇨🇦
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#noblepremiumbison #canadianbison #bisonmeat #bisonsteak #themeat2eat #eatbettereatbison #getgrilling #bbq #longweekends #maylong #bbqfamily @canadianbisonassociation
Visit Where-to-Buy to find @sobeys near you! #eatb Visit Where-to-Buy to find @sobeys near you! #eatbettereatbison #canadianbison #noblepremiumbison #pureprotein #bisonmeat #themeat2eat #bisonrecipes #bbqseason #getgrilling #whatsfordinner #bisonsteak
Athletes and trainers know - the quality of your p Athletes and trainers know - the quality of your protein counts 🦬
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Bison meat is nutritionally one of the best proteins you can eat. At Noble, we pasture-raise our bison on grass without the use of growth hormones or antibiotics. Feel good about the meat you eat and fuel up with bison #eatbettereatbison #gobeyondbeef
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Visit Where-To-Buy to find our sustainably-raised products near you 😃 Recipes online!
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#noblepremiumbison #canadianbison #themeat2eat #nutritionistapproved #pureprotein #fitnessfoods #bisonsteak #bisonmeat #bisonrecipes @canadianbisonassociation #canadianbisonassociation
You don’t have to be a guy to grill, so Mom? Her You don’t have to be a guy to grill, so Mom? Here’s a high five to you this Mother’s Day! 
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One of the reasons we’ve teamed up with Canada’s favourite female #grillmasters is because these ladies don’t want anybody to be intimidated by the BBQ. @maddieandkiki take the guesswork out of grilling, and encourage everyone to master their skills!
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Check out all the great bison recipes from M&K on our website! From Bison Bennies to Biryani, Shakshuka to Reverse-Seared Steak Salad, master your grill skills and learn some new ones! 
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Here’s to the next generation of #girlscangrill 😃
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#noblepremiumbison #canadianbison #bisonmeat #themeat2eat #getgrilling #bbqfamily #bbq #bbqlovers #bbqlife #whatsonyourplate #maddieandkiki
Noble Premium Bison joins Land to Market, the worl Noble Premium Bison joins Land to Market, the world’s first verified sourcing solution for regenerative agriculture 🌱 #landtomarket

As part of an ongoing commitment to address climate change and heal the planet, we’re aligning with a recognized leader in land health. 

We’ve been practicing regenerative agriculture on our ranches in Canada since we started raising bison. We know that improving land health doesn’t happen overnight—it takes years of dedication and commitment to really make a difference. We’re excited to work with Land to Market and use the scientific protocol, Ecological Outcome VerificationTM (EOV) to help us go beyond our own learnings. Our goal is to create a healthier environment by targeting the grazing lands using science-based management knowledge, and to share those measurable outcomes with our producer partners.

More info in the Bison Blog on our website or click the LINK IN BIO.

#noblepremiumbison #regenerativebynature #holisticmanagement #regenerativeagriculture #sustainableproducts #canadianbison #bison #eatbettereatbison #goodforyougoodfortheplanet #canadianbison #cdnag
Best thing about Monday? Bison meatballs!
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Meatballs really are a meal planning bonanza! You can make a big batch at one time, especially with our Extra Lean Ground Bison tri-pack from @costco_canada 😃
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Want a meatball hack? Put each pack in a different bowl, mix up different spices and seasoning in the 3 bowls, keep what you need for dinner and freeze the rest! 
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When you make your #meatballs with Noble Premium Bison, you get everything you want in a nutrient-dense protein! Meat that’s antibiotic/hormone free,  sustainably-raised on Canadian grasslands 🇨🇦 #eatbettereatbison
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#noblepremiumbison #canadianbison #homegrownfood #bisonmeat #bison #meatballmonday #themeat2eat #pureprotein #regenerativebynature #sustainableproducts #eatwellbewell
Time to stock up on your favourite Canadian ground Time to stock up on your favourite Canadian ground bison meat!
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Through May 5th, head on over to Sobeys and pick up a single pack of our Lean Ground bison for $7.99, or buy two and pay $5.50 each 😀 From burgers to empanadas, tacos to terrine, we've got dozens of ways for you to enjoy delicious, nutritious bison 💯 #eatbettereatbison
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#noblepremiumbison #canadianbison #canadianmade #bisonmeat #recipes #groundbison #healthymeat #themeat2eat #nohormones #noantibiotics #noadditives #pureprotein #eatwellbewell @sobeys
Tacos, tostados and carnitas taste even better wit Tacos, tostados and carnitas taste even better with bison! 🌮
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Find the #recipes and Where-To-Buy on our website, and make #tacotuesday one to remember! 🥳
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#noblepremiumbison #canadianbison #tacos #tostados #carnitas #bisonmeat #themeat2eat #sustainableproducts #eatbettereatbison #tacotime #bisonrecipes
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