Built on trust. Backed by demand.

We’re building Noble Premium Bison into a category-defining brand by investing in the long-term growth of the Canadian bison market. Through national marketing campaigns, chef partnerships, retail expansion, and consumer education, we’re working to create the kind of steady demand producers can count on.

  • We deliver – yields that reward hard work
  • We operate – with transparency and integrity
  • We connect – Canadian bison with chefs and hospitality leaders
  • We invest – in growing awareness for Canadian bison
  • We work – alongside producers through fluctuating market cycles

Our Canadian bison industry thrives when people and relationships come first. It’s how we’ve built our business, and how we’ll help you grow yours.

Forge your future – with Noble.
Call Mike Jacobson today.

We’ve built national retail demand producers can count on.

If you want to see your bison at Canadian retailers coast to coast, give Noble a call. We were the first Canadian bison brand on national retail shelves in 2020, and consumer demand for our bison steaks, cubes and ground just keeps growing. Let’s keep Canadian bison on Canadian retail shelves; we’ve earned their trust because we have yours.

 

We're not just building a brand. We're growing an industry.
Call Mike Jacobson today.